The music is about to stop in the game of musical chairs that is the Michigan online gambling market.
Churchill Downs Inc. (CDI) found a landing spot before it was too late on Wednesday. The famed horse racing company will launch BetAmerica in Michigan through a partnership with the Hannahville Indian Community.
The Upper Peninsula tribe operates Island Resort & Casino in Harris. BetAmerica will operate a retail sportsbook there to go along with its online sports betting and online casino options, according to a news release announcing the deal.
Hannahville tribe one of the final online skins
The number of partners available for online access in Michigan continues to dwindle.
Some Michigan tribes are also planning on launching their own branded apps.
Meanwhile, at least 11 online companies have struck deals to join a robust online sports betting market, which is expected to launch this fall.
|Brand||Partner||Projected Online Launch||Retail Launch|
|Barstool||Greektown Casino||Late 2020||Opened March 11, 2020 (temporary)|
|BetAmerica||Hannahville Indian Community||Late 2020||Opened Sept. 10, 2020|
|BetMGM||MGM Grand Detroit||November 2020||Opened March 11, 2020|
|BetRivers||Little River Band of the Ottawa Indians||When permitted||Opened July 17, 2020|
|DraftKings||Bay Mills Indian Community||Late 2020||Expected by fall 2020|
|FanDuel||MotorCity Casino||Late 2020||Opened March 12, 2020|
|FOX Bet||Little Traverse Bay Bands of Odawa Indians||Late 2020||Expected in fall 2020|
|Golden Nugget||Keweenaw Bay Indian Community||Early 2021||Expected in early 2021|
|Parx Casino||Gun Lake Tribe||Late 2020||Expected by fall 2020|
|PointsBet||Lac Vieux Desert Band of Lake Superior Chippewa Indians||Late 2020||Expected by fall 2020|
|TBD/FireKeepers Casino||Nottawaseppi Huron Band of the Potawatomi Indians||Late 2020||Opened June 22, 2020|
|TBD/Four Winds Casino||Pokagon Band of Potawatomi Indians||Late 2020||Opened July 13, 2020|
|TBD/Kewadin||Sault Ste. Marie Tribe of Chippewa Indians||Late 2020||Expected by fall 2020|
|TBD/Soaring Eagle Casino||Saginaw Chippewa Indian Tribe||Late 2020||Expected by fall 2020|
|William Hill||Grand Traverse Bay Band of Ottawa and Chippewa Indians||When permitted||Opened Sept. 18, 2020|
Churchill Downs one of gambling’s biggest brands
CDI launched BetAmerica in 2007. The company owns famed Churchill Downs racetrack in Louisville and its Kentucky Derby.
According to Online Poker Report, BetAmerica was just a racebook for 10 years until a partnership with SBTech expanded the brand. The company plans to transition soon to a GAN platform and Kambi sportsbook.
“We are pleased to be able to offer sports fans throughout Michigan our innovative BetAmerica sportsbook and iGaming product,” said Bill Mudd, COO of CDI, in a news release. “Guests of Island Resort & Casino, as well as online players in Michigan, will be able to access sports betting, the best in online casino games and unique promotions through BetAmerica.”
BetAmerica is online in New Jersey and Pennsylvania and operates an online sportsbook in Indiana.
Another tribal sportsbook on deck in Michigan
The retail sportsbook will soon join a growing list of tribal options across the state.
Little River Casino in Manistee became the fifth tribal sportsbook when it opened the River Rock Sportsbook & Grill this month. There are eight in all, including the three Detroit casinos, which will reopen on Aug. 5.
Island Resort could have the first UP sportsbook, though others are also in the works.
“We are incredibly excited about our new partnership with BetAmerica,” said Kenneth Meshigaud, Hannahville Indian Community tribal chairperson, in a statement. “The BetAmerica sportsbook will expand upon our already compelling number of entertainment options. It provides another great reason to come and visit us up here on Michigan’s beautiful Upper Peninsula.”