Rush Street Interactive has implemented a new loyalty program that benefits the most loyal players. There are tons of enhancements to the iRush Rewards Loyalty Program.
The new program continues to reward customers that play BetRivers Casino Michigan.
However, there are now ways to earn even more rewards through BetRivers Sportsbook Michigan that were not previously offered.
RSI sweetening its loyalty program means business is good, which the operator indicated during the company’s Q2 2024 earnings call earlier this month.
New features and enhancements to RSI’s loyalty program
RSI announced an easier and better way for customers to acquire reward points that includes an expanded selection of perks. Benefits include complimentary cruises, luxury gifts, vacation packages, and more.
“We always look for new ways to continually enhance our loyal players’ experience,” RSI CEO, Richard Schwartz, said in a press release.
“The improvements to the multifaceted iRush Rewards Loyalty Program take our loyalty program to the next level, creating what we believe is improving on what we already considered to be the best in the industry. We look forward to BetRivers and PlaySugarHouse players continued strong engagement with the iRush Rewards Loyalty Program as we show how much we appreciate them as players.”
RSI has included a new premium tiered system with Gold, Platinum, and Black levels. In addition to Loyalty Points and Bonus Store Points, customers now have the opportunity to earn Tier Points for the first time. A customer can retain Tier Level benefits for the rest of the current six-month earnings period, plus an additional six months.
Customers can earn points by playing slots, table games and video poker. Now, players can earn points on Same Game Parlays, which are based on the number of legs.
RSI listening to customer feedback
Schwartz has made it a habit of putting customers first and listening to feedback. The company did so earlier this month when it decided not to impose a surcharge on customers.
It did so again as it completely enhanced its relationship with customers.
“As a player-first operator, we listened to our players feedback and made improvements,” Schwartz said.
“Since RSI’s inception we’ve prioritized player retention. With our extremely fast growth in new customers over the past few years, it was imperative we continue to invest in new player benefits and creative ways to add value to our player experience re-affirming our philosophy to always put players first.”
Players can easily track enhanced rewards
The new rewards system is going to be easily trackable in a central location in the app that includes status, points, and advancement towards higher levels and tiers.
Schwartz touted the success of older markets, which includes state such as Pennsylvania and Michigan. Customer acquisition has been a strength for RSI.
“I think we’ve been improving quite a bit with our investments in technology and marketing tools as well as investing in capabilities to make sure that we find the right players in the right places that are valuable for us, Schwartz said earlier this month.
“What I shared is that we’re getting more players for less spend, which means we’re becoming extremely efficient in what we do, and we think there’s opportunities to continue to improve in that area.”
BetRivers is the fourth-best online casino operator in the Great Lakes State.
It’s in the middle of the pack, in terms of handle, for sports betting.
Regardless, BetRivers is a strong platform that has further tightened its relationship with loyal players.
