Caesars is presenting a new slot to Michigan iGaming players that is going to make them feel like they are in Las Vegas. In partnership with 4ThePlayer, Caesars is launching Caesars Palace, a custom slot the first of its kind. It is available in the Great Lakes State, along with New Jersey and Ontario.
The game is exclusive to Caesars Palace MI online casino, which has been a top five operator in every month in 2024.
Caesars is also launching a Horseshoe-branded online casino in Michigan later this year.
4ThePlayer creates Las Vegas-themed custom slot for Caesars
Michigan online casinos are home to some of the best and most popular slots on the market. The latest, Caesars Palace, manufactured by 4ThePlayer, is only available on Caesars platforms in the Great Lakes State.
The theme of the game puts players in heart of the Las Vegas Strip, where one of its properties, Caesars Palace, is located. Henry McLean, 4ThePlayer Co-founder and Commercial & Marketing Director, spoke of the importance of the Sin City feel.
“We are excited to bring the essence of Las Vegas’s most iconic casino into the digital realm with ‘Caesars Palace.’ This game is not just about the glamor of its namesake but also about delivering exciting entertainment and big win potential,” he said in a statement.
“With innovative features like the Caesar Rush Bonus coupled with the classic appeal of stacked Wilds, players can experience the thrill of Vegas wherever they are.”
The excitement of the game includes a variety of functions, starting with Caesar WILDS, which is stacked high for potential high payouts. There are also 40 pay lines with exciting Caesar Rush bonus spins triggering large winnings as the Caesar WILD moves across the reels.
Bonus spins are also available, as well as a Buy Bonus for players who wish to fast-forward directly into the action.
The title is expected to be a huge success in the Michigan market.
Caesars keeps word on ‘promise’ as it nears the launch of another brand
Caesars has finished in the top of Michigan online casino revenue is every month this year, behind BetMGM, FanDuel, DraftKings and BetRivers. It produced $10.7 million in June revenue.
The new Caesars Palace slot is going to uphold the values Caesars has for its customers.
“The launch of this new slot, ‘Caesars Palace,’ and the recent upgrade to Caesars Palace Online Casino leans directly into the promise we’ve made to players to bring them an elevated experience they can’t find anywhere else,” Ricardo Cornejo Rivas, Caesars Digital VP of Online Gaming, said.
“We’re committed to continuously bringing custom games to our online casino platforms that excite our players and engage with their interests.”
In addition to the new title, Caesars is getting reinforcements in the Great Lakes State.
During its Q2 2024 earnings call last month, President of Caesars Sports and Online Gaming, Eric Heisson, announced the company is launching Horseshoe online casino at some in September.
The Michigan Gaming Control Board allows companies to operate up to two skins in the state. Caesars initially purchased WynnBet’s license in February to start the process.
With a new slot title available and a new brand on the way, Caesars will continue to be formidable in the Great Lakes State.
