Caesars Palace Doesn’t See Immediate Michigan Online Casino Revenue Boost

Written By Drew Ellis on September 25, 2023
Image of Caesars app on Michigan outline for story on Caesars online casino Michigan revenue

The August revenue report gave us our first look at the impact Caesars Palace Casino MI might have.

The new online casino launched midway through the month, all while Caesars Casino Michigan still was able to operate within the online sportsbook.

Did the launch of a new platform give the Caesars Michigan online casino a boost? Will it be enough to change its standing amongst all Michigan online casinos?

Caesars stays in line with 2023 trends

The big news coming from the August online casino revenue report was that not much changed with Caesars.

Launching Caesars Palace Casino Michigan led to $6.85 million in revenue for August, almost right in line with the $6.95 million average the online operator is having per month in 2023.

It was just in April of this year that Caesars Online Casino Michigan had its best month of revenue ever. Caesars had $8.7 million that month, which was fourth-most of the online casinos in Michigan.

Every month since, Caesars has reverted back to sixth in the revenue race behind the likes of BetRivers Casino MI and Golden Nugget MI Casino.

August saw Caesars pick up 4.5% of the revenue market share in the state. That is still growth from the 3.4% of the lifetime revenue market share it has had and in line with the 4.5% share it has had throughout 2023.

However, with the launch of Caesars Palace Casino MI, Caesars has to be eventually expecting more.

September will be the first full month with that and the Caesars Casino located within the Caesars Sportsbook, both operational. It will be interesting to see if Caesars sees a boost in next month’s revenue report.

Caesars Palace Slingo launches in Michigan

We’ve seen that the Caesars Palace Casino app is committed to a stronger gaming database than what Caesars Casino Online Michigan had.

While in the bottom half of all Michigan online casinos when it comes to game count, Caesars Palace MI is still a big upgrade in total game offerings compared to the previous Caesars offering.

It was well over 500 games earlier in September and that count is growing.

Last week, UK-based online gaming developer Gaming Realms brought Caesars Palace Slingo to the online casino app.

You can currently play the Caesars Palace-exclusive game in Michigan, which is beefing up its slingo inventory. Slingo mixes elements of an online slot game with elements of bingo.

It’s the latest addition for Caesars Palace Casino Michigan, as it looks to make its push up the revenue board in the state.

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Drew Ellis

Drew Ellis is currently the Lead Writer of He was the former Lead Writer of PlayMichigan, the No. 1 source for online gambling news in Michigan. A lifelong resident of the state, Ellis has been working in various forms of media since 1998, including more than a decade in the sports betting industry prior to transitioning into US casino markets in 2020.

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