With the NFL season set to kickoff its first full weekend of football action, it’s a great opportunity for Michigan online sportsbooks.
But, it also can be an opportunity for Michigan’s online casinos to draw in new customers as well.
One of the big ways to do that is through cross-promotions, which are special offers that can be intended one of two ways. They can be aimed as sports betting promos for online casino players, or online casino bonuses and promos for sports betting players.
What is a cross promotion?
A cross-promotion (or cross-sell promotion) is a promotional offer made by an online operator that incorporates both the sportsbook and iGaming options.
An example of that may be something like 10 free spins of a certain online slot game when you place a wager on a sporting event.
Or, it could be getting a free bet of $10 when you spend a certain amount at an online casino.
Either way, it entices the user to sample both online operations that may not usually do so.
“Cross-promotion is important to the way we engage with our players and introduce them to new products,” said Anthony Mallamaci, Communications Manager at BetMGM. “It will be a major area of focus for us this (NFL) season.”
BetMGM with weekly cross promotions for football
One of the online operators that is often offering up casino-sports promos is BetMGM Michigan.
Just this week, BetMGM ran a Free Bet With a Home Run Hero promo. By wagering $50 or more on casino games, you received a free $10 sports bet to use on Major League Baseball.
During the college football and NFL season, BetMGM is offering weekly cross-promotions.
If you bet on a 4-Leg+ parlay on NFL or college football, you get 50 free spins on Starburst slot game. That promo will run each Saturday and Sunday during the football season.
Also, each week you place a $20 wager on a NFL game (minimum odds of -200), you earn $10 in FREEPLAY on Detroit Lions Blackjack or Detroit Lions Roulette Live Dealer Games at the online casino.
Just for this weekend, BetMGM is also offering up a $10 free sports bet when you wager $100 or more on casino games.
You can visit BetMGM’s promotions page for more information on these cross-promotional offers.
Other cross promotions for Week 1
BetMGM isn’t the only operator offering up cross-promotions for the opening weekend of the NFL.
Here’s a collection of other sportsbook-casino promotions available:
- WynnBet Sportsbook & Casino Michigan is offering up a cross-promotion for new customers. Make a $100 wager with odds of -120 or greater on your first bet this weekend and get $100 back in bonuses. The bonuses will be a $50 free bet and a $50 casino bonus.
- Fox Bet Sportsbook Michigan is offering up a Mystery Casino Bonus when you bet $20+ on any NFL football game this weekend. No opt-in is required. The casino bonus will be used at Stars Online Casino MI.