PokerStars Hoping Exclusive Red Wings NHL Game Boosts Michigan Revenue

Written By Dan Holmes on December 29, 2023
Puck with logo for Detroit Red Wings, which will be the theme of a new Play'n GO game coming to PokerStars Casino in Michigan

The PokerStars Casino app in Michigan will have an exclusive Detroit Red Wings-branded NHL casino game soon thanks to a partnership with Play’n GO.

The NHL-themed game will feature the youthful, emerging Red Wings team, which is aiming to return to the Stanley Cup Playoffs for the first time since the 2015-16 season. The game will initially be available only at PokerStars Casino Michigan, via the mobile app or website.

The operator likely hopes this exclusive offering will help boost its performance among Michigan online casinos. So far, it has consistently ranked among the bottom half of operators in terms of revenue. Perhaps a jolt of NHL fans flocking to play a game focused on their favorite team could tip the scales in PokerStars’ favor.

Red Wings game is the second recent Michigan debut for Play’n GO

This is the latest association between the game designer and PokerStars, following partnerships in Europe and other US jurisdictions. Earlier this month, Play’n GO announced its US launch of the Piggy Blitz game via BetMGM Casino Michigan. (It also launched via BetMGM in New Jersey.)

“This exclusive partnership with Play’n GO to create a custom game for the Detroit Red Wings is a testament to PokerStars’ commitment to providing our players with the most innovative and engaging gaming experiences,” said Brent Rovner, PokerStars Casino director of North America, in a press release. “We’re confident that this game will be a hit with our Michigan players, and we’re excited to see them cheer on their favorite team while enjoying this exciting new game.”

Play’n GO has earned a deserved reputation for unique and dynamic game creations in officially licensed sports like the NHL. The Red Wings have one of the most loyal fan bases in the sport, and Michigan is one of just three states with legal online casinos that also have an NHL team. The other states are New Jersey and Pennsylvania. Neither of those states has an NHL team-themed game available from Play’n GO on PokerStars.

Play’n GO ‘confident’ Red Wings fans will ‘love this game’

Play’n GO is known for popular online slots titles such as Diamond Vortex, Fire Joker, Riddle Reels, and Rally 4 Riches, which are available at various online casinos in Michigan.

“The opportunity to team up with PokerStars to design a game for the Detroit Red Wings was very appealing to us from day one, and we’re very pleased with the final product,” Play’n GO Chief Commercial Officer Magnus Olsson said in a press release. “Game design is at the heart of our success globally, and we’re proud to have been given this opportunity. We’re confident that PokerStars players in Michigan will love this game featuring their home-state hockey team, and we of course wish the Red Wings every success for the remainder of the season.”

We’ll see if Red Wings game helps PokerStars in Michigan

Michigan online casino revenue numbers for November were released last week, and PokerStars Casino continues to trail the top operators in the state. PokerStars reports a little over $100 million lifetime in Michigan, which ranks ninth, just behind Barstool/PENN and Caesars Palace Casino Michigan.

Photo by AP/Paul Sancya
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Dan Holmes

Dan Holmes is a Michigan resident who writes about sports betting, sports media, casino and sports betting legislative matters. He's the author of three books, and previously reported for Major League Baseball, as well as the National Baseball Hall of Fame and Museum.

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