FanDuel Casino Michigan is continuing to make a push toward being the top online gambling platform in the state.
Recently, FanDuel announced an exclusive new game to its Michigan online casino, Fort Knox Cleopatra, which will be available soon.
Also, FanDuel has begun the second installment of its ad campaign, “Winning is Undefeated,” focused on promoting its iGaming application.
Fort Knox Cleopatra exclusive to FanDuel Casino
Fort Knox Cleopatra will be the latest version from the base game, IGT’s Cleopatra. The Cleopatra title ranks among FanDuel’s top performers.
Now, in Michigan, Fort Knox Cleopatra will be exclusive to FanDuel Casino Michigan.
Specifically, the game adds in a new progressive jackpot mechanic that triggers bigger prizes to the existing classic game features.
And, players can win in multiple ways, from The Cleopatra Bonus to the new Fort Knox Bonus.
Trigger the Cleopatra Bonus by collecting three Sphinx Scatter symbols, which offers 15 free spins where all wins are tripled.
Further, the Fort Knox Bonus is triggered randomly on any base game spin. It features open safes full of cash and coins that can unlock a progressive jackpot win.
“Offering our players the ultimate choice of games is a top priority for us, and bringing IGT PlayDigital’s Fort Knox Cleopatra to FanDuel Casino helps us continue to provide the best iGaming product experience on the market,” said Asaf Noifeld, Managing Director at FanDuel Casino.
“As we continue to introduce new players to FanDuel Casino, we are excited to bring a game users know and love with a new spin and more prizes, an ideal combination to engage all players.”
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‘Winning is Undefeated’ latest ad released
FanDuel began its second installment of the “Winning is Undefeated” ad campaign that it initially began last December.
The latest ad ranks the amazing feelings of life’s tiny wins. It also says that the ultimate feeling is winning, with FanDuel Casino.
The new spots will air in New Jersey, Pennsylvania and Michigan to help promote the surging online casino.
“At FanDuel Casino we are all about celebrating that unmatched feeling of victory,” said Daniele Phillips, Vice President of Brand Strategy at FanDuel Casino. “Our latest campaign doubles down on how the feeling of winning outranks all else from successfully avoiding your neighbor to catching your car keys in one hand.
Customers will see the ad campaign across TV, social and contextual OOH. The campaign was developed in partnership with the agency Mischief @ No Fixed Address.
“Researchers have identified 34,000 unique feelings. But any list needs a #1. So everyone got in touch with our deepest emotions, then we ranked them. These findings were the basis of the campaign. You can argue with our faux-scientific order, but you can’t argue with the fact that winning is the best feeling there is,” said Pete Lefebvre, Creative Director at Mischief @ No Fixed Address.
Winning has been a common feeling for FanDuel Casino. It’s up 56.8% in Michigan online casino revenue through the first eight months of 2023 ($246.4 million) compared to the first eight months of 2022 ($157.1 million).