Fox Bet Michigan Launches As State’s 11th Sports Betting Platform

Posted By Matt Schoch on January 28, 2021 - Last Updated on February 19, 2021

Ten Michigan sports betting sites are taking action right now for the 2021 Super Bowl on Feb. 7. One big name joined them on Friday: Fox Bet.

The Super Bowl is the biggest betting event of the year, and while not a reason for the apps to get off the ground in January, it was definitely on everyone’s minds.

The Tampa Bay showdown vs. Kansas City is expected to garner a lot of attention. As such, it would’ve been a missed opportunity if Fox Bet couldn’t take Michigan bets at all this NFL season.

Fox Bet will be in the game, Michigan’s 11 sports betting operator.

“The key differentiators for us have always been our valued partnership with the FOX Corporation and the strength of our industry leading Fox Bet Super 6 product combined with the PokerStars business and we plan to lean into these unique assets as we launch in Michigan,” said Kip Levin, Fox Bet CEO. “Behind Fox Bet Sportsbook, PokerStars and Stars Casino, customers create one account for all three apps, unlocking a wide variety of exciting and entertaining options to supercharge the experience for our Michigan audience.”

Fox Bet Michigan launches; four others left

Fox Bet Michigan was among five apps that was not yet approved on launch day. Three of those five are self-branded apps by well-known Michigan tribal brands (FireKeepers, Four Winds, and Soaring Eagle). It was expected the licensing process could be stalled for those three.

Fox Bet launched on Friday after the Michigan Gaming Control Board announced its approval, as well as PokerStars Casino and PokerStars. That platform, which will have a shared wallet with Fox Bet, is expected to be one of the best poker sites in Michigan after its Friday launch.

Barstool Casino can launch at 11 a.m. on Monday.

Fox Bet was already live in New JerseyPennsylvania, and Colorado.

With all eyes on Michigan and the Super Bowl a little more than a week away, it’s the perfect time to enter the state and kick things off in grand style.

Fox Bet and Odawa Casinos in Michigan

Fox Bet is partnered in Michigan with the Little Traverse Bay Bands of Odawa Indians. The tribe operates a pair of Odawa Casinos, the flagship location in Petoskey and another in nearby Mackinaw City.

The deal was one of the first ones known publicly after Gov. Gretchen Whitmer signed expanded gambling laws in December 2019.

Both casinos have sports betting, though only the flagship location includes a true sportsbook.

Fox Bet a big name for football in Michigan

Perhaps no operator is as tied into football in Michigan as Fox Bet. Its network television station carries most Detroit Lions games and many Michigan and Michigan State games. The brand pumped information about its free-to-play Super 6 contest to Michigan football fans for months.

The company said Friday that, since the return of sports last summer, Super 6 boasts the most downloads in the free-to-play category of sports prediction apps.

Fox Bet will leverage the strong FOX name. Michigan-centric editions of Fox Bet Live will air on FOX2 in Detroit, FOX 17 in Grand Rapids and FOX 66 in Flint.

And now, Michigan residents can play on their products.

Matt Schoch Avatar
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Matt Schoch

A Michigan native, Matt has worked at newspapers in Michigan, Missouri and the Virgin Islands. A versatile sports reporter, Matt has covered sailing on the Great Lakes, cricket in the Caribbean, high school and pro playoffs, and the Olympics in Rio. He's also the host of the Locked On Pistons Podcast and producer of a documentary on Emoni Bates. A former blackjack dealer, Matt has studied the industry from all sides.

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