Michigan Online Casinos Bounce Back In July, Sports Betting Handle Falls To 2022 Low

Written By PlayMichigan Staff on August 18, 2022 - Last Updated on August 19, 2022

Michigan sportsbooks saw a new low for the year in July 2022, reporting a total handle of $225 million. While a 23.1% decrease from June, it’s still a 9.1% increase from July of 2021.

Michigan online casinos and Michigan online poker saw a small spike in revenue from last month. Internet gaming generated $126.6 million in revenue, up 4.2% from the $121.5 million generated in June.

“The month-to-month increase in online casino revenue in the middle of the summer is just another indicator of how strong the industry is in Michigan,” PlayMichigan lead analyst Paul Costanzo said. “It’s again making up for the dip in sports betting, as July simply lacks the major sporting events that bring in sports bettors. Still, it’s an increase over July 2021, which is the lowest full month on record in Michigan.”

July 2022 Michigan sports betting numbers

Here are the top-line numbers from the Michigan Gaming Control Board.

  • Handle: $225 million ($206.1 million online)
  • Revenue: $22.9 million ($21.6 million online)
  • Hold: 10.2% (up from 5.4% last month)
  • Promotional credits: $7.6 million
  • Month-over-month: Handle decreased 23.1%
  • July sports betting taxes: $862,970 to the state and $444,317 to local entities.
  • Top online sports betting app by handle: FanDuel Sportsbook MI with $60.1 million
  • Top online sports betting app by revenue: FanDuel with $7.7 million

July 2022 Michigan online casino revenue

Online casinos in Michigan continued to bring in big numbers in July:

  • Online casino revenue: $126.6 million, up 4.2% from June
  • June online casino tax payments: $24.1 million to state and $10.1 million to local entities
  • Top online casino app by revenue: BetMGM Michigan with $48 million

Top takeaways from July 2022 Michigan online gambling numbers

Encouraging year-to-year growth

The $126.6 million in iGaming revenue certainly isn’t Earth-shattering, but it continues to highlight the growth from July of last year.

A year ago, online casinos generated just $92.2 million in revenue, which was the third-lowest month of the year (excluding January 2021, which began mid-month).

July’s 2022 revenue ranks fourth for the year in terms of highest-revenue months, less than $1 million behind May’s $127.4 million.

The percentage growth year-over-year remains steady, as each month in 2022 has been at least 34% higher in revenue than the year before.

  • February: 54.1% growth from 2021
  • March: 38.5% growth from 2021
  • April: 39.5% growth from 2021
  • May: 34.2% growth from 2021
  • June: 36.2% growth from 2021
  • July: 37.2% growth from 2021

Michigan sports bettors take a hit

Michigan sports bettors fell back to reality a bit in July. After improving to a 5.4% hold for the sportsbooks in June, the books collected a 10.2% hold in July.

The online hold was 10.5%, with four different operators collecting a hold in the double digits. The 10.2% overall hold is the highest for the sportsbooks in Michigan since November of 2021, where it collected 11.7% of the handle.

It’s also the fourth-highest hold for the books since online sports betting launched in January of 2021.

Three-book race heading into football season

Since online sports betting launched, it’s been pretty well a three-operator battle for the top.

Fanduel Sportsbook MI, BetMGM Michigan and DraftKings Sportsbook MI have always found themselves above the rest of the field.

FanDuel has created slight separation from the others up top, holding 28% of the all-time online handle share in Michigan ($1.75 billion), but the three are definitely in a category to themselves. DraftKings holds 25% ($1.56 billion), while BetMGM has 23% ($1.41 billion).

In July, FanDuel held 29% of the online handle share at $60.1 million. DraftKings was a narrow second at 28% ($57.5 million), while BetMGM came in third at 22% ($44.6 million).

As NFL and college football are set to begin in the coming weeks, expect these three to look to make a move to get past the other two.

Last football season, it was DraftKings that made its presence felt, winning the handle share in August, September, November and December.

Michigan July 2022 sports betting handle and revenue by operator

LicenseeOnline BrandHandleRevenueHoldTaxes
Bay MillsDraftKings$57,487,672$4,652,8338.1%$197,782
MGM Grand DetroitBetMGM$51,637,208$6,372,42912.3%$389,334
Grand TraverseCaesars$15,446,398$1,139,1167.4%$0
Lac Vieux DesertPointsBet$4,316,520$407,9229.5%$0
Little RiverBetRivers$3,530,125$276,5547.8%$5,861
Little Traverse BayFox Bet$1,509,335$74,7155.0%$2,298
Sault Ste. MarieWynnBet$1,440,069$111,0037.7%$7,139
Sagniaw ChippewaEagle$1,254,097$139,79511.1%$0
Nottawaseppi HuronFireKeepers$1,116,587$45,6034.1%$0
Keweenaw BayGolden Nugget$639,855$60,2579.4%$0
PokagonFour Winds$401,628$52,26613.0%$0

Michigan July 2022 online casino revenue by operator

LicenseeOnline BrandRevenuePromosTaxes
MGM Grand DetroitBetMGM$48,021,615$1,613,545$13,574,360
Bay MillsDraftKings$19,037,250$1,903,725$4,797,387
Little River Band of OttawaBetRivers$8,766,285$876,629$2,209,104
Grand Traverse Band of Ottawa and ChippewaCaesars$6,242,229$624,223$1,573,042
Keweenaw BayGolden Nugget$6,168,121$616,812$1,554,367
Sault Ste. Marie Tribe of ChippewaWynnBet$3,919,849$391,985$987,802
Pokagon Band of PotawatomiFour Winds$3,008,220$300,822$758,071
Little Traverse Bay Bands of OdawaPokerStars$2,255,186$225,519$568,307
Sagniaw ChippewaEagle$2,143,679$214,368$413,961
Match-E-Be-Nash-She-Wish Band of PottawatomiPlay Gun Lake$1,459,684$145,968$351,886
Nottawaseppi Huron Band of PotawatomiFireKeepers$1,355,736$135,574$268,436
Lac Vieux Desert Band of Lake Superior ChippewaPointsBet$881,543$70,963$171,900
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