FanDuel, DraftKings Closing The Michigan Online Casino Gap On BetMGM

Written By Drew Ellis on November 29, 2023 - Last Updated on December 5, 2023
FanDuel, DraftKings Closing The Michigan Online Casino Gap On BetMGM

Since online casinos launched in Michigan in January of 2021, there have been three operators leading the way.

In reality, there was one always leading the way, with two others competing for a distant second. BetMGM has held the top spot in the state when it comes to Michigan online casino revenue.

However, in the last year we have seen its dominance starting to show signs of decline, mostly due to the rise of FanDuel and DraftKings.

Where the online casinos stood a year ago

We don’t have to go back too far to see just how dominant BetMGM Michigan was in the state’s online casino market.

Through the first 10 months of 2022, BetMGM had more combined revenue for the year than FanDuel Casino Michigan and DraftKings Casino Michigan had combined.

In the overall picture, it held over one-third of the market share in Michigan and didn’t seem like it could be touched.

Here’s what things looked like over the first 10 months of 2022 for the three online casino leaders in Michigan.

OperatorBetMGMFanDuelDraftKings
Revenue through Oct. 2022$481.0 million$202.6 million$199.0 million
Market share of MI37.5%15.8%15.5%
Peak revenue monthOctober - $52.3 millionOctober - $23.0 millionOctober - $22.6 million
Bottom revenue monthJanuary - $43.9 millionJanuary - $17.6 millionMay - $17.8 million
Peak market share monthJune - 38.9%September - 17.4%September - 17.0%
Bottom market share monthJanuary - 36.2%January - 14.6%May - 14.0%

FanDuel, DraftKings closing the gap in 2023

Thus far in 2023, BetMGM remains clearly on top of Michigan’s online casino revenue race.

However, FanDuel and Draftkings have made dramatic strides to close the gap.

The two competitors have added multiple percentage points to their market share for 2023, while BetMGM is down over 5% despite its overall revenue up from a year ago.

Here’s how things are looking thus far in 2023.

OperatorBetMGMFanDuelDraftKings
Revenue through Oct. 2023$492.7 million$318.5 million$293.2 million
Market share of MI31.4%20.3%18.7%
Peak revenue monthMarch - $56.2 millionOctober - $37.0 millionSeptember - $37.1 million
Bottom revenue monthAugust - $44.0 millionJanuary - $28.9 millionJanuary - $26.2 million
Peak market share monthJanuary - 34.4%October - 23.0%September - 22.3%
Bottom market share monthOctober - 28.5%January - 18.8%January - 17.1%

Will this BetMGM maintain lead in 2024?

It’s clear that FanDuel and DraftKings have put a concentrated effort on their iGaming product in the last year.

We’ve seen that downloads of their casino app are up this year, while they continue to build on their gaming libraries and do a better job of cross-promoting.

Despite that, there’s been a drastic climb for both in the last year. With both up around 50% in overall revenue at this point in 2023, it’s hard to imagine they can continue that pace next year.

BetMGM is closer to a plateau, sitting just about $12 million more in overall revenue. Next year could see it decline based on the fact its peak months were early in 2023, opposite of its two peers.

Still, BetMGM is holding onto that top spot for a while. It has a $176 million lead on FanDuel even in a “down year” for growth.

The days of owning 37% of the market share may be gone, but BetMGM Michigan still isn’t giving up its top spot anytime too soon.

What could be possible is a month where BetMGM doesn’t have the top spot for revenue in 2024. But, that would likely be at the end of next year at best. October of 2023 saw the closest gap yet between BetMGM and FanDuel in a full month of revenue, with the difference at less than $10 million.

Considering the gap a year ago was closer to $30 million between BetMGM and its peers, a monthly victory seems within reach over the next 12 months.

Photo by PlayMichigan
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Drew Ellis

Drew Ellis is the Lead Writer of PlayMichigan, the No. 1 source for online gambling news in Michigan. A lifelong resident of the state, Ellis has been working in various forms of media since 1998, including more than a decade in the sports betting industry prior to transitioning into US casino markets in 2020.

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