With Super Bowl 53 in the books, the Michigan Lottery has released a new “sports-themed virtual scratch ticket” to appeal to existing and new players.
The new game, Endzone Payout, is the brainchild of Instant Win Gaming (IWG) and Inspired Entertainment.
Endzone Payout uses a video clip of a single football play as a way to reveal the outcome of a symbol match lottery game.
Michigan Lottery appealing to new customers
Brooks Pierce, president, and chief operating officer at Inspired Entertainment said, “We are very proud of this entertaining and engaging new product for lotteries and happy to launch it for the first time in Michigan.”
Lotteries across the country have been looking for new and innovative ways to appeal to younger customers. Capitalizing on what experts believe to be the most bet on Super Bowl in history is a good start.
“It’s exciting to see our first US lottery customer go live with one of the most inventive games to hit the North American lottery market in recent times,” said IWG CEO Rhydian Fisher. “Endzone Payout is the type of game that combines the best of instant win mechanics and virtual sports animations into an easy-to-understand concept.”
With illegal offshore sportsbooks running wild, customers could take comfort in something as simple as an online lottery game.
Shannon DeHaven, Deputy Commissioner of Digital Operations at Michigan Lottery had this to say:
“We feel confident that the launch of this brand-new style of sports-themed digital instant ticket game will appeal to both our existing player base and new players.”
Betting on the Super Bowl
According to a new survey released by the American Gaming Association (AGA), nearly one in ten American adults planned to bet on Super Bowl 53.
Americans are expected to wager $6 billion on Sunday’s game between the New England Patriots and Los Angeles Rams.
Bill Miller, AGA’s president, and CEO said, “The interest in legal, regulated sports betting in the United States has never been higher.”
“More Americans than ever before will be able to place their bets with legal sportsbooks now operating in eight states, generating valuable revenue for state, local and tribal governments and increasing fan engagement with the game,” he said.
Following the US Supreme Court decision in May, seven states have legalized sports betting.