$102.4M! Michigan Online Casinos Pass 9-Figure Revenue Milestone With Record September

Written By Matt Schoch on October 14, 2021
Michigan Online Casino Revenue October 2021

Michigan online casinos had another huge month in September, as state internet gaming operators reported $102.4 million in online casino revenue, according to numbers released Thursday by the Michigan Gaming Control Board.

The sector continued its amazing and consistent run since launching Jan. 22. From March through August, each month had produced between $89.2 million and $97.2 million in revenue. The September revenue pushed Michigan into a group with New Jersey and Pennsylvania, the sector’s leaders, as the only states to produce more than $100 million of revenue in a single month.

September’s total was a 5.3% increase from August, when the state’s 14 internet gaming operators earned a then-record $97.2 million in revenue. The numbers include both Michigan online poker operators.

Casino and poker operators combined to pay $18.9 million in state taxes, another $5.2 million to the city of Detroit, along with $2.1 million to state tribal governments. Since its launch, Michigan internet gaming has raised $139.0 million in state tax revenue, with $38.5 million for Detroit and $15.2 million for tribal operators.

September also was the second full month since the July 22 launch of live dealer online casino games, which helped boost Michigan online casinos to a record month in August.

BetMGM Casino leads internet gaming operators again

Among the more consistent news in the Michigan revenue sector is the dominance of BetMGM Casino. Grouped with BetMGM Poker, the company has dominated market share in Michigan, while its rivals have duked it out more competitively for Michigan sports betting market share.

In September, BetMGM garnered $40.6 million in revenue, good for a 39.7% market share. The revenue haul for BetMGM broke its own monthly revenue record for the state.

LicenseeOnline BrandRevenuePromosTaxes
MGM Grand DetroitBetMGM$40,596,541$4,059,654$10,687,040
Bay MillsDraftKings$15,471,967$1,547,197$3,898,936
Little River Band of OttawaBetRivers$6,667,525$666,753$1,680,216
Keweenaw BayGolden Nugget$4,665,817$466,582$1,175,786
Sault Ste. Marie Tribe of ChippewaWynnBet$4,527,561$452,756$1,140,945
Little Traverse Bay Bands of OdawaPokerStars$2,915,453$291,545$734,694
Pokagon Band of PotawatomiFour Winds$2,418,510$241,851$591,200
Match-E-Be-Nash-She-Wish Band of PottawatomiPlay Gun Lake$1,648,143$164,814$308,182
Grand Traverse Band of Ottawa and ChippewaCaesars$1,385,507$0$286,884
Nottawaseppi Huron Band of PotawatomiFireKeepers$1,143,231$114,323$205,782
Lac Vieux Desert Band of Lake Superior ChippewaPointsBet$294,019$48,721$49,060

Meanwhile, two sports betting giants are locked in a showdown for second place. Entering September, FanDuel Casino topped DraftKings Casino to earn the second-most revenue in the market in five of the first eight months.

For September, DraftKings earned $15.5 million in revenue (15.1% share) to take second, as FanDuel was third with $15.4 million, accounting for a 15.0% share.

BetRivers Casino was fourth with $6.7 million in revenue (a 6.5% share). Golden Nugget Casino was fifth with $4.7 million in revenue (4.6% share).

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Matt Schoch

A Michigan native, Matt has worked at newspapers in Michigan, Missouri and the Virgin Islands. A versatile sports reporter, Matt has covered sailing on the Great Lakes, cricket in the Caribbean, high school and pro playoffs, and the Olympics in Rio. He's also the former host of the Locked On Pistons Podcast and producer of a documentary on Emoni Bates. A former blackjack dealer, Matt has studied the industry from all sides.

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