Michigan online casinos appear to have a rocket strapped to them. January was a fourth straight record month for revenue, and the needle is pointing way up for the industry as a whole.
Here’s a look at the latest Michigan online casino trends we see developing.
DraftKings Casino Michigan continues upward trajectory
DraftKings Casino MI is following the same exact trend as the Michigan online casino industry.
The January revenue report released by the Michigan Gaming Control Board showed a fourth straight record month for DraftKings, as it brought in $26.2 million in revenue.
That bests the December number: $26.1 million.
It’s easy to say that DraftKings is simply following the statewide trend, but it has also been innovative. DraftKings is known to have unique online casino games, and in January it launched DraftKings Bingo Blackjack. The game adds a twist to classic blackjack, and while it can’t be singled out as the reason for a record month, it does show DK is willing to get creative for its customers.
Golden Nugget Michigan casino has record month, climbs back into top 5
Golden Nugget Casino MI has planted itself as No. 5 in Michigan online casino market share. That’s where it sits in lifetime revenue, and that’s where it finds itself most months.
But in December, Golden Nugget had fallen behind Caesars Casino MI to No. 6. It was its first time outside of the top 5 since July 2022.
Golden Nugget came roaring back in January, however, bringing in $7.2 million in revenue. That put it back at No. 5, and was an all-time best for the operator.
The previous best month for Golden Nugget was $7.19 million, which it made in August 2022.
Other Michigan online casino trends
DraftKings and Golden Nugget weren’t the only Michigan online casinos to set records in January.
Four Winds Casino and FireKeepers iCasino also hit all-time marks in the month, bringing in $3.5 million and $1.8 million, respectively. Those are solid marks for a pair of independently run online casinos.
PointsBet Casino MI had a solid month, topping $1 million for the fourth straight month and just fifth time ever. But its $1.1 million in a record month for the industry put it behind the other 13 online casinos that were in operation in January.
It did miss out on the first 3 1/2 months of legal online casinos in Michigan, but PointsBet still finds itself 15th in all-time market share in the state.