In case you’ve been living under a rock the last year, Michigan online casino business is booming.
The industry continues to well outpace its revenue from 2022, which is bringing in more tax revenue for the state.
All 15 online operators have their own approach to a successful business model.
Some like to promote having the most games, while others prefer more exclusive options.
Either way has achieved its own success, but which operator is finding the most bang for their buck right now?
While maintenance and fees on these games certainly is far less than running a retail casino, there are still operational costs to consider when adding to the library. What is best for the bottom line?
We looked at which Michigan online casinos were bringing in the most revenue per game based on its current game count.
Michigan online casino revenue per game
Michigan online casinos brought in $150.6 million in revenue for May of 2023.
That ranked as a top-5 all-time revenue month here in the state and was an 18% jump from May of 2022. It also pushed Michigan’s lifetime online casino revenue to nearly $3.5 billion.
We also recently did a dive into the latest game count for each of the Michigan online casinos.
So, breaking down the May revenue by their updated game count, here’s who is taking in the most dollars per game offered.
| Online Casino | May Revenue | Game Count | Average per game |
|---|---|---|---|
| FanDuel | $29,952,090 | 586 | $51,113 |
| BetMGM | $47,397,075 | 1,141 | $41,540 |
| DraftKings | $26,996,591 | 653 | $41,342 |
| Caesars | $6,945,931 | 234 | $29,684 |
| PokerStars | $2,994,496 | 267 | $11,215 |
| Barstool | $3,334,218 | 311 | $10,721 |
| betParx | $1,734,784 | 177 | $9,801 |
| Golden Nugget | $6,957,287 | 755 | $9,215 |
| BetRivers | $8,704,205 | 1,052 | $8,273 |
| Four Winds | $3,689,233 | 454 | $8,126 |
| PointsBet | $1,363,223 | 199 | $6,850 |
| FireKeepers | $1,554,171 | 250 | $6,217 |
| WynnBet | $4,982,746 | 921 | $5,410 |
| Eagle Casino & Sports | $2,457,866 | 682 | $3,604 |
| Sports Illustrated | $1,495,455 | 581 | $2,754 |
FanDuel Casino bringing in most revenue per game
FanDuel Casino MI leads the way in terms of most revenue dollars per game for May. The nationally-known operator plants itself right in the middle of the 15 operators when it comes to game count, yet is second in total revenue.
Currently FanDuel has bolstered its game count with 219 “new” games. It also has one of the largest jackpot game totals in Michigan at 91.
The games and overall revenue leader is BetMGM Michigan. BetMGM has ran away from the competition in total revenue with $1.26 billion since launching in January of 2021. It also has nearly 100 more games than the nearest competitor at 1,141.
With the largest number of exclusives, jackpots and slots, it’s hard to see why BetMGM wouldn’t be the leader here in Michigan. Even with its extensive library, it still is pulling in over $40,000 per game.
Name-brand online casinos vary in revenue results
We recently dove into the four Michigan tribal casinos that have went with the name-brand online casino option.
Those four have also taken different approaches to how many games they offer, and what those games bring in.
Gun Lake Casino, which works with betParx for its platform, has the lowest game count of any of Michigan’s 15 online operators at just 177. However, it still averages nearly $10,000 in revenue per game.
Soaring Eagle/Saganing Eagles Landing operate Eagle Casino & Sports, which boasts a strong 682-game count. Yet the average sits at just over $3,600 per game.
