Now 3-0 and ranked No. 19 in the country, it’s hard to find favorable lines for a big public brand. But here’s one from FanDuel Sportsbook this weekend for the University of Michigan football team against Rutgers that’s even more than favorable.
The Spread the Love promotion is back for Saturday’s 3:30 p.m. game. FanDuel will push the line in the favor of Michigan bettors against Rutgers up until kickoff. For every 500 bettors who take part, the line will move 1 point for the maize and blue. As the line moves, even early bettors will benefit; you’ll get whatever the line ends up being at kickoff.
There is a $25 maximum bet for what will essentially turn into free money for participants. The bet pays off with -110 odds, so the $25 wager will net players $22.73 in winnings.
FanDuel opened Michigan as 18.5-point favorites Wednesday for the promotion. As of Saturday morning, Michigan was getting 58.5 points in the promotion in a game they were laying 20.5 in a regular bet on FanDuel.
Run attack has Michigan football off to blazing start
Coach Greg Schiano has Rutgers moving in the right direction, but the same could be said for Jim Harbaugh and his 19th-ranked Wolverines these days, too.
Speedster Blake Corum has been a revelation for the Michigan faithful. Corum has gained 407 yards, good for third-most of all running backs nationally.
By the way, one of the two players with more is Kenneth Walker III of rival Michigan State, who has 493 rushing yards.
Rutgers at Michigan: NCAA Football Odds
Michigan State basketball, Detroit Pistons also got FanDuel love
The Michigan sports betting scene has seen this promotion before.
FanDuel has done this promotion at states across the country already, including one in Michigan for the opening night of the NCAA Tournament. There, the Michigan State basketball team was given a huge spread to cover its men’s college basketball play-in game against UCLA. The Spartans actually lost the game to the eventual Final Four team but easily covered the huge spread.
The Detroit Pistons also received a Spread the Love boost last season in a game against the Los Angeles Lakers, a game in which they actually pulled the upset.
None of these FanDuel promotional bets have ever been in any real danger of losing. But we suppose there could be a first for everything.
FanDuel said Arizona customers who wagered on a Spread the Love market Sunday there won a combined $1.4 million.
FanDuel losing ground to DraftKings in Michigan
FanDuel is not necessarily needing a game-changer in Michigan, but the nation’s leading online sportsbook could use a little positive momentum here.
The Flutter brand led operators in Michigan online sports betting handle in each of the first seven monthly reports. However, rival DraftKings Sportsbook overtook FD in August for the first time.
Still, through August, $551.9 million had been wagered on FanDuel in Michigan, a 29.4% market share of the $1.88 billion total. That’s $74.7 million more than DraftKings, which is in second place since launch.