Football Boosts Michigan Sportsbooks In September, But Total Handle Dips Year Over Year

Written By Drew Ellis on October 18, 2022

Online sports betting increased 2.8% over September of 2021, not as much as expected; online casinos down slightly from August, but still going strong

Michigan sportsbooks saw the boost of a new football season in September, recording $383.1 million in sports betting handle. It’s a 66.7% increase from August, but less than a 1% decrease from September of 2021.

Michigan online casinos and poker saw a small drop in revenue from last month. Internet gaming generated $128.7 million in revenue, down 1.7% from the $130.9 million generated in August.

“The return of football was, not surprisingly, huge for Michigan sportsbooks, as they had their biggest month since April,” said Paul Costanzo, lead analyst at PlayMichigan. “That being said, the 1% dip in the overall handle from a year ago is surprising. Online sports betting did grow 2.8% year over year, but we were expecting more. We are seeing a steady stream of solid online casino revenue numbers, which should continue through the fall as cross-promotions and sports bettors simply being on the apps are no doubt benefitting casino operators. With the recent dip in retail numbers for the Detroit casinos, the extra revenue from their online partners is very welcome.”

September 2022 Michigan sports betting numbers

Here are the top-line numbers from the Michigan Gaming Control Board.

  • Handle: $383.1 million ($364.5 million online)
  • Revenue: $50.4 million ($47.8 million online)
  • Hold: 13.2% (up from 11.2% last month)
  • Month-over-month: Handle increased 66.7%
  • September sports betting taxes: $1.72 million to the state and $879,436 to local entities.
  • Top online sports betting app by handle: DraftKings Sportsbook MI with $108.2 million
  • Top online sports betting app by revenue: FanDuel Sportsbook MI with $19.0 million

September 2022 Michigan online casino revenue

Online casinos in Michigan continued to bring in big numbers in September:

  • Online casino revenue: $128.7 million, down 1.7% from August
  • September online casino tax payments: $24.0 million to state and $9.2 million to local entities
  • Top online casino app by revenueBetMGM Michigan with $46.3 million

Top takeaways from September 2022 Michigan online gambling numbers

Retail sports betting leads to overall dip

While September provided a big jump from August in terms of sports betting handle, the $383.1 million was just under a 1% decrease from 2021’s total of $386.8 million.

The reason for the dip was retail casinos. The three Detroit casinos accounted for just $18.6 million of handle last month. That was a 42.9% drop from the $32.5 million it produced in September of 2021.

The online sports betting handle of $364.5 million last month was a 2.8% jump up from the $354.3 million of a year ago.

Original projections called for over $400 million in handle for Michigan this month. While future months may see a decline in original projections, they still should lead to Michigan’s first month over $500 million in handle.

DraftKings lands on top

While FanDuel/MotorCity Casino won the overall handle race for September ($110.4 million), DraftKings was the top online handle for the month at $108.2 million.

That mark made up 29.67% of the market share, edging FanDuel, which finished at 29.17%.

It is the first time since December of 2021 that DraftKings took home the lead spot in online sports betting handle.

FanDuel is still comfortably leading the all-time battle with 28.44% of the all-time share, while DraftKings sits at 25.39%.

Another quarterly online casino revenue record

Since online casinos were legalized in January of 2021, every quarter has seen an increase in total adjusted gross receipts.

September closes out Q3 of 2022, and yet another record has been set. The months of June-September produced $350,484,700 in AGR. That is a 2.1% jump from the previous record in Q2 of this year.

  • Q1 2021 (started mid-Jan): $191,438,595
  • Q2 2021: $244,126,239
  • Q3 2021: $262,954,196
  • Q4 2021: $304,934,730
  • Q1 2022: $338,313,034
  • Q2 2022: $343,422,276

This continued growth goes to prove that, though retail numbers see a slight decline, the overall revenue of casinos through commercial and online play are seeing record highs.

Michigan September 2022 sports betting handle and revenue by operator

LicenseeOnline BrandHandleRevenueHoldTaxes
MotorCityFanDuel$110,404,822$19,835,42518.0%$1,291,204
Bay MillsDraftKings$108,153,540$10,519,7509.7%$393,366
MGM Grand DetroitBetMGM$80,441,538$10,809,32513.4%$536,799
GreektownBarstool$31,173,287$4,071,38113.1%$334,025
Grand TraverseCaesars$22,289,484$2,369,75510.6%$0
Lac Vieux DesertPointsBet$11,024,116$1,269,00411.5%$0
Little RiverBetRivers$5,480,362$541,5479.9%$23,163
Sault Ste. MarieWynnBet$4,526,444-$7,926-0.2%$0
Little Traverse BayFox Bet$2,522,581$251,39210.0%$18,345
Nottawaseppi HuronFireKeepers$2,077,347$119,2075.7%$0
Sagniaw ChippewaEagle$1,659,661$300,74818.1%$0
Match-E-Be-Nash-She-WishbetParx$1,131,014$117,81010.4%$0
Keweenaw BayGolden Nugget$917,485$90,5269.9%$4,448
HannahvilleSI$766,064$83,01410.8%$0
PokagonFour Winds$534,858$71,79013.4%$0
Total$383,102,602$50,442,74813.2%$2,601,351

Michigan September 2022 online casino revenue by operator

LicenseeBrandRevenuePromosTaxes
MGM Grand DetroitBetMGM$46,252,993$4,625,299 $12,176,100
MotorCityFanDuel$22,450,873$2,245,087 $5,910,192
Bay MillsDraftKings$21,882,057$2,188,206 $6,548,205
Little RiverBetRivers$8,293,642$829,364 $2,089,998
Keweenaw BayGolden Nugget$5,824,575$582,458 $1,467,793
Grand TraverseCaesars$5,620,781$562,078 $1,416,437
GreektownBarstool$3,560,472$356,047 $937,294
Sault Ste. MarieWynnBet$3,168,062$316,806 $798,352
PokagonFour Winds$2,993,095$299,309 $754,260
Sagniaw ChippewaEagle$2,908,141$290,814 $636,985
Little Traverse BayFox Bet$2,242,709$224,271 $565,163
Match-E-Be-Nash-She-WishbetParx$1,975,324$197,532 $497,782
Lac Vieux DesertPointsBet$845,655$147,287 $153,641
Nottawaseppi HuronFireKeepers$700,592$70,059 $153,798
HannahvilleSI$15,475$1,453 $3,085
Total$128,734,447$12,936,071 $34,109,086
Photo by Shutterstock.com
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Drew Ellis

Drew Ellis is the Lead Writer of PlayMichigan, the No. 1 source for online gambling news in Michigan. A lifelong resident of the state, Ellis has been working in various forms of media since 1998, including more than a decade in the sports betting industry prior to transitioning into US casino markets in 2020.

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