Michigan Projected As Top 10 Super Bowl Betting State At More Than $53 Million

Written By Drew Ellis on January 30, 2023
Super Bowl Betting. Patrick Mahomes, Travis Kelce.

Michigan sports bettors are projected to bet more than $53 million on Super Bowl LVII. That PlayMichigan projection lands our state as the eighth-highest nationally for projected Super Bowl handle.

This year’s Super Bowl between the Philadelphia Eagles and Kansas City Chiefs could bring in more than $1 billion in bets nationwide.

2023 super bowl betting projections infographic

How much will be bet on the Super Bowl at Michigan sportsbooks?

Legal online sports betting in Michigan was launched in January of 2021, just a few weeks prior to Super Bowl LV.

That year, Michigan sportsbooks handled approximately $25 million in bets.

Last year, for Super Bowl LVI, Michigan bettors doubled that total, betting around $50 million. Last year’s game did have some local appeal with Matthew Stafford playing for the Los Angeles Rams.

This year, running true with the projections that Michigan is hitting a sports betting plateau, the projection of $53.7 million would be just a 7.4% increase. Projections are not exact, of course, and anything 10% above or below that number would be within expectations.

“The lack of historical data makes Michigan a tricky market to forecast, but broader betting trends point to a 2023 Super Bowl that is essentially flat compared to 2022,” said Eric Ramsey, market analyst for Catena Media. “We have it slightly underperforming the national average once again, and it might take a turnaround for the Lions to spark another big growth spurt in the local betting interest. Numbers and matchups aside, though, Super Bowl Sunday will be one of the busiest days of the year for sportsbooks in Michigan.”

Americans expected to wager more than $1 billion on Super Bowl

The Super Bowl has been America’s highest-wagered sporting event for some time.

As legalized online sports betting has continued to spread to over two dozen states, Super Bowl LVII is likely to set a new record for most-wagered event.

PlayUSA is projecting that the Super Bowl could bring in approximately $1.14 billion in wagers. Last year’s game had over $937 million in wagers.

Michigan projected to be top 10 nationally in Super Bowl bets

Michigan is projected to be eighth in most money wagered on the Super Bowl this year.

Among the leaders is Ohio, which just legalized online sports betting at the start of the new year.

Here’s a look at the top five projected states, according to PlayUSA:

  1. Nevada: $176.2 million
  2. New York: $151.5 million
  3. New Jersey: $115.5 million
  4. Illinois: $86.2 million
  5. Ohio: $82.6 million

Along with Ohio, neighboring Indiana is projected to have $38.8 million in wagers for the game.

Photo by Charlie Riedel / Associated Press
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Drew Ellis

Drew Ellis is currently the Lead Writer of PlayILottery.com. He was the former Lead Writer of PlayMichigan, the No. 1 source for online gambling news in Michigan. A lifelong resident of the state, Ellis has been working in various forms of media since 1998, including more than a decade in the sports betting industry prior to transitioning into US casino markets in 2020.

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