Michigan online casinos and poker sites had a record revenue month in October, bringing in nearly $141 million.
At the time it was announced, it was the second highest month ever for any US iGaming market, trailing only Pennsylvania in March of 2022. Pennsylvania and New Jersey announced their own record-breaking October numbers later in the day, pushing Michigan’s October down to fourth all time.
Michigan sportsbooks had a strong October, bringing in $504.3 million in sports betting handle.
Helped by five weekends of football in the month, it is up 31.6% from September, and 1.3% from October of 2021.
“Having five full weekends of the NFL and college football was a gift for sportsbooks in October, and the total handle shows that,” said Paul Costanzo, lead analyst at PlayMichigan. “This was the strongest month for Michigan sportsbooks since January of this year, which remains the highest month on record. Lifetime sports betting handle in Michigan will certainly eclipse $8 billion next month. Meanwhile, online casinos had a record month and by a huge margin, proving once again that they can be the main money-maker for operators and states.”
October 2022 Michigan sports betting numbers
Here are the top-line numbers for Michigan sportsbooks in October from the Michigan Gaming Control Board.
- Handle: $504.3 million ($480.8 million online)
- Revenue: $51.4 million ($49.2 million online)
- Hold: 10.2% (down from 13.2% last month)
- Month-over-month: Handle increased 31.6%
- October sports betting taxes: $2.02 million to the state and $949,652 to local entities.
- Top online sports betting app by handle: FanDuel Sportsbook MI with $145.4 million
- Top online sports betting app by revenue: FanDuel Sportsbook MI with $20.9 million
October 2022 Michigan online casino revenue
Online casinos in Michigan remained a consistent money-maker in October:
- Online casino revenue: $141 million, up 9.5% from September
- October online casino tax payments: $26.3 million to state and $10 million to local entities
- Top online casino app by revenue: BetMGM Michigan with $52.3 million
Three takeaways from October online gambling numbers
FanDuel comes roaring back
After getting overtaken by DraftKings in September, FanDuel took back its place atop Michigan’s online sportsbooks. And it did so with authority.
The state’s all-time leader in sports betting handle brought in $145.4 million in October, good for a 30% market share.
FanDuel customers also had a rough month, which resulted in a big revenue number for the operator. Its nearly $20.9 million in online revenue was 42% of the market share this past month, and its 14.2% hold was well above the state total of 10.2%.
BetMGM online casino has record month
In a record month for the state, it’s no surprise that its top operator set a record, too. BetMGM Michigan casino brought in $52.3 million, topping its previous high from April by more than $2 million.
It was a whopping 37% market share for the Michigan’s all-time online casino leader.
BetMGM wasn’t alone, though, when it came to having its best ever month in the state. FanDuel, DraftKings, Four Winds and Eagle Casino & Sports all had record months in October. For Eagle Casino & Sports, it was the first time it had crossed $3 million in a month.
One online casino short? No problem
The record month for online casinos in Michigan came despite only 14 of the 15 licenses being filled for the first time since mid-April.
Oddly enough, April was the previous record for online casino revenue in Michigan, as $132.4 million was brought in. It included half a month of Eagle Casino & Sports, which launched on April 14.
TwinSpires online casino, which was partnered with the Hannahville Indian Community, closed in early September. It collected $490 in revenue in October, likely from settling accounts, which left Michigan with just 14 operators in the month. That, of course, didn’t matter.
Michigan October 2022 sports betting handle and revenue by operator
| Licensee | Online Brand | Handle | Revenue | Hold | Taxes |
|---|---|---|---|---|---|
| MotorCity | FanDuel | $151,514,228 | $21,585,059 | 14.2% | $1,447,723 |
| Bay Mills | DraftKings | $129,353,755 | $9,888,156 | 7.6% | $575,722 |
| MGM Grand Detroit | BetMGM | $107,327,135 | $10,675,307 | 9.9% | $554,481 |
| Grand Traverse | Caesars | $40,085,931 | $2,945,777 | 7.3% | $0 |
| Greektown | Barstool | $38,390,122 | $4,168,633 | 10.9% | $356,844 |
| Lac Vieux Desert | PointsBet | $14,575,727 | $1,017,330 | 7.0% | $2,600 |
| Little River | BetRivers | $7,423,161 | $352,987 | 4.8% | $5,732 |
| Sault Ste. Marie | WynnBet | $3,772,052 | $350,933 | 9.3% | $25,389 |
| Little Traverse Bay | Fox Bet | $3,036,772 | $68,104 | 2.2% | $2,458 |
| Nottawaseppi Huron | FireKeepers | $2,355,501 | -$71,696 | -3.0% | $0 |
| Sagniaw Chippewa | Eagle | $1,772,732 | $124,907 | 7.0% | $0 |
| Match-E-Be-Nash-She-Wish | betParx | $1,634,092 | $2,588 | 0.2% | $0 |
| Hannahville | SI | $1,222,408 | $158,776 | 13.0% | $0 |
| Keweenaw Bay | Golden Nugget | $1,027,392 | $47,680 | 4.6% | $1,321 |
| Pokagon | Four Winds | $845,499 | $47,758 | 5.6% | $0 |
| Total | $504,336,507 | $51,362,299 | 10.2% | $2,972,271 |
Michigan October 2022 online casino revenue by operator
| Licensee | Online Brand | Revenue | Promos | Taxes |
|---|---|---|---|---|
| MGM Grand Detroit | BetMGM | $52,300,177 | $5,230,018 | $13,768,022 |
| MotorCity | FanDuel | $23,019,509 | $2,301,951 | $6,059,886 |
| Bay Mills | DraftKings | $22,625,071 | $2,262,507 | $5,701,518 |
| Little River Band of Ottawa | BetRivers | $9,150,287 | $915,029 | $2,305,872 |
| Keweenaw Bay | Golden Nugget | $6,457,497 | $645,750 | $1,627,289 |
| Grand Traverse Band of Ottawa and Chippewa | Caesars | $5,324,956 | $532,496 | $1,341,889 |
| Greektown | Barstool | $4,604,271 | $460,427 | $1,212,074 |
| Sault Ste. Marie Tribe of Chippewa | WynnBet | $4,526,307 | $452,631 | $1,140,629 |
| Pokagon Band of Potawatomi | Four Winds | $3,100,038 | $456,254 | $740,260 |
| Sagniaw Chippewa | Eagle | $3,011,881 | $301,188 | $729,581 |
| Little Traverse Bay Bands of Odawa | PokerStars | $2,452,197 | $245,220 | $617,954 |
| Match-E-Be-Nash-She-Wish Band of Pottawatomi | Play Gun Lake | $1,796,894 | $179,689 | $452,817 |
| Nottawaseppi Huron Band of Potawatomi | FireKeepers | $1,533,512 | $153,351 | $358,842 |
| Lac Vieux Desert Band of Lake Superior Chippewa | PointsBet | $1,053,195 | $151,053 | $198,471 |
| Hannahville | TwinSpires | $490 | $0 | $108 |
| Total | $140,956,282 | $14,287,563 | $36,255,212 |
