The “Fanatics Experience” looks to be already paying dividends.
In September, PointsBet began to make the transition of its online operations in Michigan to Fanatics by adding “A Fanatics Experience” to its title.
The result was PointsBet recording its strongest revenue month in its history as one of the online casinos in Michigan.
Will there be more growth to come as Fanatics slowly takes over the operations?
PointsBet nets $1.88 million revenue in Michigan in September
In the second week of September, PointsBet Casino Michigan added “A Fanatics Experience” to its label.
During the summer, Fanatics purchased the US assets of PointsBet and is currently working to gain regulation in Michigan.
Over the last month, we’ve seen new ads promoting the “Fanatics Experience” on television, radio, social media and podcasting.
The push seems to have helped, as the online casino for Northern Waters Casino Resort recorded just under $1.88 million in revenue for September.
That was a new record for PointsBet over its Michigan history. It bested its previous record of $1.66 million in March of this year.
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PointsBet leads 2023 online casino growth
Over its lifetime, PointsBet Casino remains the lowest revenue driver of all Michigan online casinos.
It has amassed just $28.9 million since it first launched in May of 2021.
However, now that PointsBet has put more of a focus into its online casino, it has seen as rapid of growth as any of the online casinos in the state.
Through nine months of 2023, PointsBet Casino has amassed a few dollars under $13 million in revenue. That alone accounts for 45% of the lifetime online casino revenue for the operator.
Thus far in 2023, PointsBet Casino has the strongest revenue growth rate of any operator. The $13 million is 96.3% greater than the $6.62 million it had through nine months of 2022.
Fanatics takeover expected in coming months
PointsBet/Fanatics have shown there is still plenty of money to be made when you invest in your online casino.
It wasn’t long ago that PointsBet was the online casino offering the fewest games. It climbed up to 227 slots to start October, which pushed it ahead of three other Michigan online casinos.
PointsBet was also one of the last operators to add in jackpot slot options, but now has multiple games available.
That should continue to grow as the full shift to Fanatics occurs.
The question remains as to just when Fanatics Casino will launch in Michigan.
Earlier this year, Fanatics Betting & Gaming stated its intent to launch its online sportsbook and online casino platform before the end of 2023 in some of the new states it acquired. However, its CBO Ari Borod stated that it would wait until 2024 if its didn’t feel the platform was perfect.
There has been no recent updates on the transition in Michigan. However, Fanatics fans can look forward to 5% back in FanCash when they begin making wagers on the Fanatics online gambling platform.