Michigan Online Sportsbooks Make Huge Leap To $457 Million In September Bets

Written By Drew Ellis on October 25, 2023 - Last Updated on October 27, 2023
Image of girl jumping into water for story on Michigan sportsbook handle soaring in September 2023

In September, Michigan online sportsbooks completely bucked the trend we’ve seen throughout 2023. MI sportsbooks made a huge leap to $457.7 million in bets for the month.

The handle, which was reported by the Michigan Gaming Control Board, is a 109.5% increase from August. However, it’s also a 25.6% increase from September of 2022.

That is the first time in 2023 that Michigan online sportsbooks had a greater handle for the month than it did a year ago. It’s a trend that has been happening around the country when it comes to online sports betting.

It was the second-best month for MI sports betting so far in 2023. Only handle of $491 million in January was better.

Michigan’s huge September leap by the numbers

Here are the top-line numbers for Michigan online sports betting in September from the Michigan Gaming Control Board.

  • Handle: $457.7 million
  • Revenue: $44 million
  • Hold: 9.6% (down from 10.3% last month)
  • Month-over-month: Handle increased 109.5%
  • September sports betting taxes: $1.3 million to the state and $470,071 to local entities.
  • Top online sports betting app by handle: FanDuel Sportsbook Michigan with $144.7 million
  • Top online sports betting app by revenue: FanDuel Sportsbook Michigan with $16.9 million

3 takeaways from September Michigan online sports betting revenue report

Michigan joins country with big September

Michigan’s online sportsbooks saw a notable leap in handle for September, but that’s been the trend around the country.

Michigan’s 25.6% jump compares to the likes of Tennessee and Iowa, which saw similar growth from September of 2022.

However, New Jersey saw a 55% leap in September with $1.26 billion in handle, while New York grew 40% with $1.76 billion in handle.

So far, Michigan’s 110% growth from August is second most in the country behind Kansas (122%). Note that not all major sports betting states — Illinois being a prime example — have not reported September numbers, yet.

Sports betting sees leap past $1 billion in revenue

Michigan sports betting crossed a major milestone in September, surpassing $1 billion in lifetime sports betting revenue.

The $43.99 million in online revenue for September put Michigan at $1.04 billion in lifetime revenue. That is without Detroit’s retail sports betting numbers for September factored in. Those numbers have not, yet, been released by the MGCB.

Michigan’s $1.04 billion in revenue comes with $11.95 billion in wagers, giving the sportsbooks a lifetime hold of 8.7%.

Surprisingly, the big jump in online handle this month still netted a slight decline in online sports betting revenue. The $43.99 million was an 8% decline from last September’s $47.8 million.

DraftKings hits record handle

It’s been a while since we’ve had one of the major online sportsbooks hit a record month for handle.

DraftKings Sportsbook Michigan did just that in September.

DraftKings recorded $137.3 million in handle last month, besting its previous record of $132 million in January of 2022.

The total handle also put it just $7.4 million behind FanDuel Sportsbook Michigan for the top spot in September. That’s the closest DraftKings has been to FanDuel since September of a year ago, when it bested FanDuel by nearly $2 million.

Michigan online sports betting September 2023 revenue by operator

LicenseeOnline BrandHandleRevenueHoldTaxes
Bay MillsDraftKings$137,330,735$11,693,8558.5%$191,118
MGM Grand DetroitBetMGM$78,160,908$7,797,49110.0%$272,925
Grand Traverse Band of Ottawa and ChippewaCaesars$33,663,570$3,433,17510.2%$235,059
Little River Band of OttawaBetRivers$22,041,582$1,898,9398.6%$80,272
Lac Vieux Desert Band of Lake Superior ChippewaPointsBet$8,897,098$761,7548.6%$0
Sault Ste. Marie Tribe of ChippewaWynnBet$3,598,386$93,7342.6%$7,869
Sagniaw ChippewaEagle$1,729,757$144,7728.4%$3,929
Match-E-Be-Nash-She-Wish Band of PottawatomiPlay Gun Lake$1,405,240$69,3314.9%$0
Nottawaseppi Huron Band of PotawatomiFireKeepers$1,271,076$90,9557.2%$0
Pokagon Band of PotawatomiFour Winds$1,170,053$58,7185.0%$0
Keweenaw BayGolden Nugget$1,145,745$9,3560.8%$0


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Drew Ellis

Drew Ellis is currently the Lead Writer of PlayILottery.com. He was the former Lead Writer of PlayMichigan, the No. 1 source for online gambling news in Michigan. A lifelong resident of the state, Ellis has been working in various forms of media since 1998, including more than a decade in the sports betting industry prior to transitioning into US casino markets in 2020.

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