In September, Michigan online sportsbooks completely bucked the trend we’ve seen throughout 2023. MI sportsbooks made a huge leap to $457.7 million in bets for the month.
The handle, which was reported by the Michigan Gaming Control Board, is a 109.5% increase from August. However, it’s also a 25.6% increase from September of 2022.
That is the first time in 2023 that Michigan online sportsbooks had a greater handle for the month than it did a year ago. It’s a trend that has been happening around the country when it comes to online sports betting.
It was the second-best month for MI sports betting so far in 2023. Only handle of $491 million in January was better.
Michigan’s huge September leap by the numbers
Here are the top-line numbers for Michigan online sports betting in September from the Michigan Gaming Control Board.
- Handle: $457.7 million
- Revenue: $44 million
- Hold: 9.6% (down from 10.3% last month)
- Month-over-month: Handle increased 109.5%
- September sports betting taxes: $1.3 million to the state and $470,071 to local entities.
- Top online sports betting app by handle: FanDuel Sportsbook Michigan with $144.7 million
- Top online sports betting app by revenue: FanDuel Sportsbook Michigan with $16.9 million
3 takeaways from September Michigan online sports betting revenue report
Michigan joins country with big September
Michigan’s online sportsbooks saw a notable leap in handle for September, but that’s been the trend around the country.
Michigan’s 25.6% jump compares to the likes of Tennessee and Iowa, which saw similar growth from September of 2022.
However, New Jersey saw a 55% leap in September with $1.26 billion in handle, while New York grew 40% with $1.76 billion in handle.
So far, Michigan’s 110% growth from August is second most in the country behind Kansas (122%). Note that not all major sports betting states — Illinois being a prime example — have not reported September numbers, yet.
Sports betting sees leap past $1 billion in revenue
Michigan sports betting crossed a major milestone in September, surpassing $1 billion in lifetime sports betting revenue.
The $43.99 million in online revenue for September put Michigan at $1.04 billion in lifetime revenue. That is without Detroit’s retail sports betting numbers for September factored in. Those numbers have not, yet, been released by the MGCB.
Michigan’s $1.04 billion in revenue comes with $11.95 billion in wagers, giving the sportsbooks a lifetime hold of 8.7%.
Surprisingly, the big jump in online handle this month still netted a slight decline in online sports betting revenue. The $43.99 million was an 8% decline from last September’s $47.8 million.
DraftKings hits record handle
It’s been a while since we’ve had one of the major online sportsbooks hit a record month for handle.
DraftKings Sportsbook Michigan did just that in September.
DraftKings recorded $137.3 million in handle last month, besting its previous record of $132 million in January of 2022.
The total handle also put it just $7.4 million behind FanDuel Sportsbook Michigan for the top spot in September. That’s the closest DraftKings has been to FanDuel since September of a year ago, when it bested FanDuel by nearly $2 million.
Michigan online sports betting September 2023 revenue by operator
|MGM Grand Detroit||BetMGM||$78,160,908||$7,797,491||10.0%||$272,925|
|Grand Traverse Band of Ottawa and Chippewa||Caesars||$33,663,570||$3,433,175||10.2%||$235,059|
|Little River Band of Ottawa||BetRivers||$22,041,582||$1,898,939||8.6%||$80,272|
|Lac Vieux Desert Band of Lake Superior Chippewa||PointsBet||$8,897,098||$761,754||8.6%||$0|
|Sault Ste. Marie Tribe of Chippewa||WynnBet||$3,598,386||$93,734||2.6%||$7,869|
|Match-E-Be-Nash-She-Wish Band of Pottawatomi||Play Gun Lake||$1,405,240||$69,331||4.9%||$0|
|Nottawaseppi Huron Band of Potawatomi||FireKeepers||$1,271,076||$90,955||7.2%||$0|
|Pokagon Band of Potawatomi||Four Winds||$1,170,053||$58,718||5.0%||$0|
|Keweenaw Bay||Golden Nugget||$1,145,745||$9,356||0.8%||$0|
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