Unibet Sportsbook Review

Disclaimer: Unibet Sportsbook has not yet launched in Michigan. This review is speculative based on the Unibet app in the states where it is available. This page will be updated if and when Unibet Sportsbook launches in Michigan.

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Unibet is the flagship online gaming brand of the Kindred Group, one of the largest online gambling companies in the world.

Unibet has operated online sports betting, casino games, poker and bingo in 20 different languages throughout the UK, Europe and Australia for the past 22 years. It is in two US states and has plans to enter others, including Indiana, Iowa and possibly Michigan.

In fact, Unibet currently owns and operates an integrated online casino and online and mobile sportsbooks in New Jersey and Pennsylvania. Unibet operates in NJ under the Hard Rock Atlantic City license and in PA under the Mohegan Sun Pocono license.

The company may want to launch in the Michigan gambling market; however, Unibet does not own or operate a casino property in Michigan.

Kindred Group secured a 10-year market access deal with Caesars Entertainment in February 2020, giving Kindred access to states where Caesars Entertainment operates. However, Caesars Entertainment does not own or operate any casino properties in Michigan either. Therefore, Unibet will need to partner with one of the 23 tribal casinos or three Detroit commercial casinos to gain market access.

This review provides a guide to signing up for Unibet Sportsbook in Michigan, including betting and banking. We based our information on the Unibet Sportsbook sister sites in NJ and PA.

It also includes a list of ongoing promotions in these other states, and a summary of the betting markets that will likely be available should Unibet Sportsbook launch in Michigan.

Unibet Sportsbook Michigan new player bonus

Unibet Sportsbook offers new players a no-deposit bonus and a risk-free first bet.

Unibet’s $40 welcome bonus gives you the chance to place four $10 free bets with no deposit required.

You can also place up to a $500 risk-free bet with your first cash bet after depositing at least $10. That means Unibet will issue you a site credit refund, up to $500, if you lose your first cash bet.

The bonuses don’t stop there as Unibet’s online casino also awards a $10 free play bonus and 100% match deposit bonus on any first deposit of up to $500.

To get the casino bonuses, you will have to input the bonus codes UBCASINO10 and UBCASINO500 upon sign up.

Unibet Sportsbook bonus code 2024

Unibet Michigan Bonus CodeBETBONUS
Bonus Bets$40
InsuredUp to $500
Last UpdatedMay 2024

Unibet Michigan promotions May 2024

Unibet Sportsbook runs a limited number of betting promos and bonuses exclusive to the site.

The Unibet Sportsbook homepage features a link to all ongoing promotions.

In NJ and PA, the current promos include:

  • Parlay Boost: Get a profit boost on parlay bets with three, four and five legs. That’s a 10% profit boost for three-game parlays, 20% for four games and 30% for five games.

How to register with Unibet Sportsbook in Michigan

It is easy to sign up for a new account at Unibet Sportsbook.

Use this link to start the registration process and gain access to our exclusive sign-up bonus. Just look for the sign-up button at the top right of the page and then follow the instructions.

You’ll first need to provide your name, date of birth and address.

Then, you must share your location with the sportsbook. Regulations require you to be within state lines, and Unibet ensures this using geolocation technology.

If you try from out of state, you won’t have access; it’s that simple.

Once Unibet verifies your location, it then asks you to create a unique username and password for future access to your account.

Finally, you are asked to opt-in for any of the bonuses or enter the Unibet bonus code corresponding with specific promotions.

Unibet will quickly verify your details and you’ll be able to bet with your $40 welcome bonus in minutes.

You’ll have access to the Unibet betting markets and can deposit money to take advantage of the risk-free first bet offer.

Is Unibet legal in Michigan?

Unibet currently is legal in both New Jersey and Pennsylvania. In order to become legal in Michigan, Unibet sportsbook will need to partner with one of the three commercial casinos in Detroit or one of the 23 tribal casinos throughout the state.

At that time, thanks to the legalization of sports betting in Michigan in December 2019, you would be able to wager on sports at Unibet Sportsbook anywhere within Michigan state lines.

Unibet App

Unibet Sportsbook offers website access on your computer with most browsers and via the Unibet mobile app available.

Apple customers will find the Unibet Sportsbook iOS app available for download through their app store. Android customers will need to download the app from the Unibet Sportsbook website.

Functionality is virtually the same as the Unibet app and browser, which makes mobile sports betting easy.

Unibet Michigan sports betting options

Unibet Sportsbook offers betting markets on most major sports, including:

Michigan sports betting guide

Michigan is a great state when it comes to sports. We have professional teams in the NHL, NBA, NFL and Major League Baseball. And then there’s seven college programs at the Division I level, including two in the Big Ten Conference, which is one of the Power Five conferences. So, let’s take a brief glance at all those teams that you’ll be able to bet on at Unibet.

The Detroit Tigers are first up. The Tigers are one of the oldest franchises in Major League Baseball, and while their record hasn’t been great during the past few seasons, that won’t stop you from being able to bet on them at Unibet, where you can place live and pregame wagers on the Tigers and all MLB teams. Unibet also offers prop bets, parlays and more.

In the NHL, you have another historic franchise in the Detroit Red Wings. Detroit has won the Stanley Cup 11 times, the most by any American franchise in league history, earning Detroit the moniker Hockeytown. At Unibet Sportsbook you can bet on all Red Wings games, along with all NHL games. Betting can take place before or during the action, and you’ll find all the markets you would expect to, like moneylines, over/unders, prop bets and spreads.

Now let’s turn to the NFL and Detroit Lions. The Lions are one of the older, and, unfortunately, less successful, teams in football history. Thanks to all the prop bets and against the spread wagers you can make at Unibet Sportsbook, it shouldn’t slow you down if you want to bet on the Lions and they’re having another down year.

The last team in the Michigan professional sports landscape is the Detroit Pistons of the NBA. The Pistons were one of the top teams in the league in the late 1980s and early 1990s, and returned to the top again when they won the NBA title for the 2003-04 season. Detroit has struggled a bit of late, but with all the betting choices at Unibet, you’re sure to find something you like when it comes to the Pistons and the rest of the NBA.

Turning our eyes to the college scene, we find two traditional powerhouses in both NCAA football and men’s basketball in the form of Michigan and Michigan State, who both play in the Big Ten. The Wolverines and Spartans have one of the biggest rivalries in all of college athletics, and you can bet on them both at Unibet.

Three more schools that also field football and men’s basketball teams that you can wager on at Unibet Sportsbook are Central Michigan, Eastern Michigan and Western Michigan. All three schools play in the Mid-American Conference.

Finally, we’ve got Oakland and Detroit Mercy in the Horizon League. Both schools have men’s basketball teams that you can wager on at Unibet, but neither has a football program.

Unibet futures betting

When it comes to futures wagering, Michigan has a lot of teams to wager on across the professional and college landscapes. Since Unibet isn’t live in Michigan yet, we’ll be taking a look at what futures markets we likely will see when it does go live. If anything changes, we will be sure to update accordingly.

In the NFL, you will be able to place futures bets on the Detroit Lions and the other 31 NFL teams as to how many regular season wins they will finish with. You also will be able to place wagers as to which teams will win their divisions, which teams will come out of the AFC and NFC respectively and, finally, which team will win the Super Bowl. On the player side of things, expect to be able to bet on the MVP and Offensive and Defensive Player of the Year awards.

On the basketball court, Unibet will most certainly have futures bets available for the Detroit Pistons and the rest of the NBA teams as to how many games they’ll win during the season. You also should be able to wager on division and conference winners and of course the eventual NBA champion. Player futures likely will involve winners of the MVP award and potentially even awards like Sixth Man of the Year and Defensive Player and Rookie of the Year awards.

On the baseball diamond, Unibet Sportsbook is likely to have futures for all MLB teams, including the Detroit Tigers, as to how many games they’ll win for the season, as well as futures for division and league winners and the overall World Series champ. Futures available for players likely will be for MVP, Cy Young and Rookie of the Year awards.

On the ice, you should be able to place futures bets on the Detroit Red Wings and rest of the NHL based on their regular season performances. Just like all the leagues mentioned above, there likely will be futures for division and conference winners and most definitely the Stanley Cup victor. The NHL hands out a lot of hardware for both the regular season and postseason, and there’s really no telling how many of the awards Unibet will be taking futures bets on, but the most likely candidates are the regular and postseason MVP awards, the Hart Memorial Trophy and Conn Smythe Trophy, respectively.

Most sportsbooks have a smaller selection when it comes to NCAA futures, and Unibet likely will follow suit. That means you will be able to bet on both Michigan’s and Michigan State’s chances to win the Big Ten Conference in men’s basketball and football.

You also will be able to wager on both schools to reach the Final Four in basketball and win the national championship in both basketball and football.

As for the other five Division I college programs (Detroit Mercy, Oakland, Western Michigan, Central Michigan and Eastern Michigan) you likely will be able to place futures on them to win their conferences and leagues, but probably not be able to do so for the Final Four and overall national championship, simply because they are not good enough to have odds on them.

Types of bets available on Unibet Sportsbook

Most standard wagers are available on the Unibet Sportsbook platform.

The basic betting types available include:

  • Futures
  • Moneylines
  • Point spreads
  • Over/Unders
  • Parlays

Live betting

Unibet Sportsbook also offers live betting, also known as in-play wagering. You can wager on live-action in the middle of a game at odds that are adjusted throughout.

Live betting is available for most major sports at Unibet Sportsbook.

How to place a bet with Unibet Sportsbook

You can place a wager by following three simple steps:

  • Log in to your account.
  • Create a bet slip.
  • Confirm the bet.

First, log in with the same username and password you created at sign up.

Then, browse through the betting markets and click on a line you prefer. That will create the bet slip.

Check the bet slip to make sure it includes your picks. Then, fill in the amount of money you wish to bet.

Unibet Sportsbook will show what you stand to win.

You can also add individual bets to the same slip or create a parlay by combining other individual bets.

Once you’re satisfied, just click to confirm the wager and place the bet.

It sounds simple because it is.

Unibet deposit and withdrawal options

Before you can make your first cash bet, you’ll need to fund your Unibet Sportsbook account.

Unibet Sportsbook offers several banking options for making deposits and withdrawals.


Unibet Sportsbook provides a variety of ways to fund your account, including cash, credit and online payment processors.

Here are the various methods for depositing with Unibet Sportsbook:

  • Credit or Debit Cards: Unibet Sportsbook accepts Visa and Mastercard deposits. Some issuing banks may not allow online gambling transactions, so check with your bank first.
  • ACH/E-Check: Unibet Sportsbook allows deposits by ACH drawing against your bank account.
  • Unibet Prepaid Play+: The Unibet prepaid credit card allows you to make deposits to your Unibet Sportsbook account.
  • Cash at the Casino: Make cash deposits into your Unibet Sportsbook account at the cage inside the Unibet Michigan casino property partner.
  • PayPal: Make a deposit into your Unibet Sportsbook account with the internet’s most popular third-party payment processor.
  • PayNearMe: Take cash into a 7-Eleven or CVS and you can use the PayNearMe system to make a deposit with Unibet.


You can usually withdraw funds from Unibet Sportsbook using the same method you used to deposit money.

If not available Unibet Sportsbook will offer you another option or send you a check in the mail.

How to make deposits and withdrawals on Unibet

Depositing and withdrawing funds at Unibet Sportsbook is safe, secure and straightforward.

  • Log in to your account and find the “Deposit Now” button.
  • Choose a deposit option, follow the prompts and fill in the blanks.
  • Confirm the transaction details.

For withdrawals, find the “Withdraw” button and follow the prompts.

Unibet Sportsbook loyalty program

While many online casinos and sportsbooks offer tier-based loyalty programs, Unibet Sportsbook does not.

However, keep checking this page because that could change.

Loyalty programs are a great way to retain customers, which means Unibet may introduce a player loyalty program in the future.

Unibet Online Casino

Unibet is also an online casino with hundreds of online slots and table games for you to play.

In fact, Unibet offers an integrated online casino and sportsbook. That means you need just one account to play casino games and bet on sports.

Unibet Customer Support

Unibet Sportsbook provides several options for customer support.

There’s a clickable “Help & Info” tab with links to a Help Center, which hosts answers to most FAQs. Plus, there are live chat, phone and email options for contacting customer support.

You can contact Unibet Sportsbook toll-free at 1-877-286-5303 from 8 a.m. to 11 p.m. daily, or by email at [email protected] anytime.

Live chat is available through the website only from 8 a.m. to 11 p.m. daily.

Where is the Unibet retail sportsbook?

Currently, Unibet does not have a retail sportsbook location. As soon as Unibet partners with an existing Michigan casino, it is likely that there will be a Unibet retail sportsbook located at that casino.

We will update as soon as there is news on the retails sportsbook front.

Is Unibet the best sportsbook in Michigan?

We feel safe in saying that as of right now, Unibet Sportsbook is not the best sportsbook in Michigan.

With other more established sportsbooks like FanDuel, DraftKings and PointsBet, to name a few, already operational in the state, it would be unfair to rate Unibet ahead of them at this time.

That’s not to say Unibet can’t ascend the mountain and become one of the, if not the, best sportsbooks in the state in the future. Unibet is the product of the Kindred Group, one of the largest online gambling companies throughout the world. It is just beginning to grow in the US, so how it does in the coming months and years will likely determine just how high it can fly in Michigan and throughout the country.

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