First Ever Sports & Social DraftKings To Open At Somerset Collection In Michigan This Fall

Written By Drew Ellis on August 24, 2022

Another unique experience is set to open soon for Michigan sports bettors.

DraftKings Inc. and Live! Hospitality & Entertainment announced this week that they will open the country’s first Sports & Social DraftKings venue this fall.

It will be located in Troy at the Somerset Collection, and offer a premier live-sports viewing and wagering experience for its guests. A specific date was not given for the opening.

What is Sports & Social DraftKings?

Sports & Social DraftKings will be the latest innovation in creating a dining and retail sportsbook experience away from a casino.

A state-of-the-art 32-foot LED media wall will immediately catch the eye of its guests.

Attendants will be able to access DraftKings’ user-friendly mobile platforms to play daily fantasy sports or wager on the multitude of available sports that DraftKings Sportsbook MI offers.

The venue also will offer an elevated menu, including:

  • Made-from-scratch gameday favorites
  • Curated cocktails
  • Specialty drinks, including its signature Crush selection
  • Variety of Beers, from national brews to local favorites.

Customers will be able to enjoy special food and beverage-focused events throughout the week. That includes a brunch experience on Saturdays and Sundays. It will feature menu favorites like Chicken & Bliss, avocado toast and savory breakfast skillets.

“DraftKings is an industry leader in sports and entertainment, and we are incredibly excited to be working with them on this new collaboration for Sports & Social,” stated Reed Cordish, Principal of The Cordish Companies and CEO of Live! Hospitality & Entertainment. “We are creating a new standard for dining and sports entertainment with Sports & Social DraftKings that is unmatched.”

DraftKings Somerset location to be pet-friendly, cater to families

The venue will include an exclusive DraftKings Lounge that can be utilized for private parties and events.

It will also offer a dog-friendly outdoor patio that will provide an enjoyable setting for al fresco dining, live music and socializing with family and friends.

DraftKings Sports & Social will offer live music and entertainment multiple days per week. It also will include a wide variety of social games, such as skeeball, hoops, Beirut, foosball, shufflepuck and arcade games.

“We are honored that Sports & Social DraftKings has chosen to establish its first U.S. location at Somerset Collection,” said Nate Forbes, Managing Partner of The Forbes Company. “Our guests travel from across Michigan, the Midwest and Canada to experience many brands that are exclusive to Somerset Collection, and we are thrilled that this venue will give them another reason to make this region a destination.”

Where will Sports & Social DraftKings be located?

Sports & Social will be a 10,400 square-foot space, located in the standalone building adjacent to Somerset Collection South in Troy.

This vision began in July 2021, when DraftKings and Sports & Social announced a strategic relationship to create a unique food, beverage and entertainment experience for its customers.

The collaboration will bring together Live! Hospitality & Entertainment’s market leadership in operating high-energy, dining and entertainment venues with DraftKings’ sports gaming platforms.

“We are thrilled to debut the first-ever Sports & Social DraftKings and offer customers in Michigan our innovative mobile sportsbook app with an exciting in-person experience,” said Michael Kibort, Sr. Director, Retail Sportsbooks at DraftKings. “Thanks to the strong support of Live! Hospitality & Entertainment, we believe we have created a premier dining, sports and entertainment destination for fans to enjoy.”

Sports & Social DraftKings venues are currently being designed by ICRAVE. ICRAVE is an internationally acclaimed, award-winning development firm. Its goal is to fill a niche by providing an upscale, premier sports and entertainment experience.

Additional locations of Sports & Social DraftKings are expected to be announced in the coming months in other parts of the country.

 

Photo courtesy of DraftKings

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Drew Ellis

Drew Ellis is currently the Lead Writer of PlayILottery.com. He was the former Lead Writer of PlayMichigan, the No. 1 source for online gambling news in Michigan. A lifelong resident of the state, Ellis has been working in various forms of media since 1998, including more than a decade in the sports betting industry prior to transitioning into US casino markets in 2020.

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