Strive Adds Four Winds As Gambling Services Client In Michigan

Written By Dan Holmes on January 10, 2024 - Last Updated on January 11, 2024
Graphic of an electrical plug over the outline of the state of Michigan. The male end of the plug has a Strive Gaming logo on it. The female end of the plug has a Four Winds Casino logo on it to indicate Strive adding Four Winds as a gambling services client in Michigan

Strive Gaming has added its first Michigan casino partner. The gambling platform provider has secured a deal to provide its online casino technology to Four Winds Casinos.

Last month, Strive was granted a provisional internet gaming supplier license by the Michigan Gaming Control Board.

Last year, Strive Gaming, which is based in Vancouver, landed a deal with PointsBet Canada on online casino and sports betting services.

Strive touts itself as “the first iGaming platform business set up to satisfy the modern, multi-state requirements of US & Canadian operators.”

First entry into Michigan for Strive

The partnership with Four Winds Casinos, which is owned by the Pokagon Band of Potawatomi Indians, is the first for Strive Gaming in Michigan.

“Strive provides unrivaled technology and the depth of online gaming experience we can rely on. We look forward to creating an even more exciting and engaging online casino experience for our guests,” said Four Winds Chief Operating Officer and Chief Financial Officer Clayton Mason in a statement.

Strive’s gambling technology will augment Four Winds Casinos’ existing platform among online casinos in Michigan. Strive will also provide the tech for Four Winds’ platform among Michigan online sportsbooks.

Lifetime, Four Winds currently ranks 10th out of the state’s 15 online casino operators in terms of revenue. Four Winds has generated revenue of more than $92.6 million and delivered more than $21.2 million in taxes to the state.

The statement from the tribe says the deal will impact “online gaming services.” Michigan is one of a small group of states that has legalized sportsbooks and online casinos.

It’s unclear if Four Winds will enter into the MI online poker market.

Michigan online casinos a $4.4 billion industry

The Pokagon Band of Potawatomi Indians owns and operates the Four Winds New Buffalo casino in New Buffalo, Four Winds Hartford casino in Hartford, and Four Winds Dowagiac casino in Dowagiac, MI.

According to its website, Strive Gaming has strategic gaming partnerships with other companies. Those include: Golden Nugget Casino, Desert Diamond, and Betsafe.

Michigan legalized online casinos and sportsbooks in 2019, and launched the markets in early 2021.

Through Dec. 2023, online casinos in MI have generated $4.4 billion in revenue. That has resulted in $1.1 billion paid to the state in taxes.

Photo by PlayMichigan
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Dan Holmes

Dan Holmes is a Michigan resident who writes about sports betting, sports media, casino and sports betting legislative matters. He's the author of three books, and previously reported for Major League Baseball, as well as the National Baseball Hall of Fame and Museum. He lives near Lake Michigan with his daughters.

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