A new sector of entertainment has infiltrated the oldest of mediums, as wall-to-wall sports betting content on Detroit radio station 1270-AM has turned the station into The Bet Detroit on the schedule.
The adjustment was announced last week by the station’s parent company, radio giant Audacy.
Audacy, which is based in Philadelphia and was formerly known as Entercom, also owns The Ticket 97.1 FM, the sports radio leader in Michigan.
The Bet Detroit schedule melds ‘Huge,’ Rome, BetQL
The Bet Detroit programming is mostly syndicated shows from the BetQL Network. However, there is still a national mainstay in The Jim Rome Show in the early afternoon as well as The Huge Show, a daily drive-time show out of Grand Rapids hosted by Bill Simonson.
The Bet Detroit daily schedule is as follows:
- The Daily Tip, 6-9 a.m.
- BetQL Daily, 9-noon
- The Jim Rome Show, noon-3 p.m.
- The Huge Show, 3-6 p.m.
- The Sharp Report, 6-7 p.m
- Bet MGM Tonight, 7-11 p.m.
- JR Sport Brief, 11 p.m.-2 a.m.
- After Hours with Amy Lawrence, 2-6 a.m.
1270-AM is the former home of The Ticket sports radio programming before the station began simulcasting on the AM and FM dials.
Sports betting content entering your media diet
Here in Michigan, you can get your fill of sports betting content on the radio and through podcasts, with articles on a handful of local and national news websites and newspapers, and also on television.
That’s not even mentioning the sports betting ads on non-sports betting programming all over your TV, radio, podcasts and newspapers.
We’ll have an analysis soon on PlayMichigan about all these choices and how much they are taking over the daily Detroit sports content diet.
Stations in Baltimore, Houston, Kansas City, Las Vegas and Washington, D.C. also switched over to BetQL content last week. A New Orleans station will reportedly switch over this week.
Audacy previously launched “The Bet” on an AM station in Denver and on two HD radio multicast channels — one in Chicago, the other in Los Angeles.