FireKeepers Announces New Partnership With U.S. Integrity

Written By Drew Ellis on June 13, 2023
firekeepers casino online gambling

FireKeepers Casino Hotel recently announced a new comprehensive partnership with U.S. Integrity.

A leader in technology-driven sports wagering monitoring, U.S. Integrity will continue to provide FireKeepers with added levels of protection against betting-related fraud and corruption.

U.S. Integrity monitors FireKeepers sports betting

U.S. Integrity will provide integrity monitoring services via its proprietary dashboard to FireKeepers Casino. USI conducts analysis across dozens of data sets to proactively identify irregular contest-level, officiating, and wagering patterns.

“We are very excited to be working with U.S. Integrity as we have continued to see solid growth in sports betting, both on-premises and digitally,” said Jim Wise, Vice President of Marketing & Sports/Online Gaming at FireKeepers Casino Hotel, in a press release. “Having USI as a partner ensures the safest bets for our guests, as we have the ability to identify potentially suspicious wagering activity in real time.”

USI partners with a number of professional sports leagues and collegiate conferences in the U.S., as well as licensed operators and regulators.

“U.S. Integrity is proud to partner with FireKeepers Casino Hotel and assist with the protection of their sports-betting platform,” said Matthew Holt, USI’s CEO and co-founder. “USI’s mission is to provide conflict-free, best-in-class insights and compliance solutions to our clients. We are looking forward to working with the outstanding team at FireKeepers Casino Hotel. Their commitment to fair and safe sports wagering aligns with the integrity standards USI aims to uphold throughout the legalized sports-betting market.”

FireKeepers operating its own online sportsbook

FireKeepers Casino Hotel features a vast gaming floor that ranks in the top five in Michigan.

Included on the floor of over 3,000 slots and table games is Dacey’s Sportsbook. Dacey’s was the first tribal casino retail sportsbook to open when it first took wagers on June 22, 2020.

FireKeepers also operates its own online sportsbook and online casino.

Over the lifetime of online gambling in Michigan, FireKeepers ranks 11th in sports betting handle ($34.4 million) and 13th in online casino revenue ($29.6 million).


Photo courtesy of FireKeepers.

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Drew Ellis

Drew Ellis is currently the Lead Writer of He was the former Lead Writer of PlayMichigan, the No. 1 source for online gambling news in Michigan. A lifelong resident of the state, Ellis has been working in various forms of media since 1998, including more than a decade in the sports betting industry prior to transitioning into US casino markets in 2020.

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