William Hill announced a long-term partnership with the Grand Traverse Band of Ottawa and Chippewa Indians (GTB), a federally recognized Indian tribe, on Feb. 24.
This partnership will enable William Hill to be GTB’s exclusive provider of online sports betting and online casino gaming throughout the state of Michigan.
What does the partnership entail?
William Hill plans to open their own William Hill sportsbook in the current Onyx Sports Bar at Turtle Creek Casino and Hotel in Williamsburg.
The plan also details the opening of a satellite location at the Leelanau Sands Casino in Peshawbestown.
They are expecting to open both locations before the start of the 2020 football season, pending regulatory approval. William Hill will begin both online casino gaming and online sports betting once permitted by Michigan state regulations.
“We are pleased to have found a great partner in the Grand Traverse Band of Ottawa and Chippewa Indians and look forward to working with the Tribe to bring a leading retail and online sports betting experience to sports fans in Michigan,” said Joe Asher, CEO of William Hill US in a press release. “Michigan will be a key state in William Hill’s U.S. expansion due to its large population and deep rooted-sports culture with so many popular college and pro sports teams.”
Michael Schrader, CEO of Grand Traverse Resort & Casinos, looks forward to the opportunity that this partnership will provide for sports fans throughout the entire state of Michigan.
“It was important for us to find a partner with a great sports betting and gaming brand that has proven experience throughout the US market,” said Schrader in a press release. “William Hill’s expertise in sports betting operations and marketing and strategic media partnerships will ensure that we are able to attract customers from throughout the State of Michigan to the online products while offering another great amenity to attract guests to our casinos. We look forward to working with William Hill to develop the best sports book in northern Michigan at Turtle Creek Casino.”
More on William Hill
William Hill PLC is one of the world’s largest betting and gaming companies. Originally founded in the UK in 1934, William Hill brought its expertise over to the U.S. in 2012 and has become the largest sports betting businesses in the country.
Grand Traverse Resort & Casinos is owned and operated by the GTB. The three venues, Turtle Creek Casino & Hotel, Leelanau Sands Casino and the Grand Traverse Resort and Spa, bring a unique experience to guests who want to experience Northern Michigan.
The three resorts provide guests with an array of premiere entertainment, delectable dining, golfing, relaxation and of course gaming.
Turtle Creek Casino & Hotel offers guests the option of more than 1,100 casino slot games and 25 tables games. Leelanau Sands Casino has 330 slot games and allows guests to choose table games ranging from craps to blackjack. The Grand Traverse Resort and Spa provides year-round entertainment and activities for individuals and families, in addition to meeting and event-spaces for corporate or group excursions.