The future of the WynnBET online gambling platform in Michigan is still “under review” a company spokesperson has confirmed.
This comes as the revenue and market share of WynnBET Casino Michigan continued to decline in the last two months of 2023.
On Wednesday, a WynnBET spokesperson told Bonus.com:
“The Michigan market remains under review. Nothing further to add from the original comments released in August.”
That statement came as the WynnBET Sportsbook exits Massachusetts today.
In Michigan, WynnBET, the online operator for Kewadin Casinos, continues to operate both an online casino and sports betting platform.
The sportsbook ranks eighth of 13 operators in Michigan. WynnBET’s online casino — where the real money is — is 10th out of 15 operators.
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WynnBET’s online casino market share falling
PlayMichigan previously reported that the WynnBET online casino hit a one-year low for revenue in October of 2023. For that month, the operator had a 2% market share.
WynnBET’s November and December revenue and market share among Michigan online casinos were both even lower.
In November, revenue of nearly $2.8 million reflected a market share of 1.6%, the lowest month for WynnBET in 2023. December was only marginally better. WynnBET’s online casino had revenue of just over $3.1 million in December. That gave it a market share of 1.7%.
On the year, WynnBET’s total Michigan online casino revenue came in at just over $52 million, down 3% from 2022 revenue of $53.8 million. It had a 2.7% market share in 2023.
Compared with a record year for combined Michigan online casino revenue of $1.92 billion — which was up 21.6% from 2022’s $1.58 billion — WynnBET is not trending in the right direction.
| Month | Revenue | Market Share |
|---|---|---|
| January | $4,589,125 | 3.0% |
| February | $5,413,521 | 3.7% |
| March | $4,736,576 | 2.8% |
| April | $5,711,354 | 3.6% |
| May | $4,982,746 | 3.3% |
| June | $4,808,955 | 3.2% |
| July | $3,870,269 | 2.5% |
| August | $4,655,881 | 3.1% |
| September | $4,111,095 | 2.5% |
| October | $3,213,006 | 2.0% |
| November | $2,772,676 | 1.6% |
| December | $3,143,813 | 1.7% |
| Total | $52,009,016 | 2.7% |
