Michigan Second Nationally For 2023 Online Casino Revenue

Written By Drew Ellis on January 24, 2024
Map of the US with flags indicating where Michigan, New Jersey, Pennsylvania, Connecticut, West Virginia and Delaware ranked in terms of online casino revenue in 2023

Michigan had a landmark year for online gambling in 2023.

The state set new records in all major categories. That includes online casino revenue, online sports betting handle and online sports betting revenue.

Where did the record-setting year put it amongst the other top online gambling states across the United States?

Michigan second in 2023 online casino revenue in US

Bar chart showing 2023 Online Casino Revenue Comparison

Michigan online casinos certainly raised the bar in the last year.

By closing out 2023 strong with back-to-back record revenue months, Michigan was able to propel itself to second in the US for iGaming revenue.

Michigan narrowly edged New Jersey. Only Pennsylvania had higher revenue.

State2023 OC RevenueMarket Share
New Jersey$1,923,742,05729.4%
West Virginia$157,352,8702.4%

Bar chart showing 2023 Online Casino Revenue Comparison Per Capita

Pennsylvania, Michigan and New Jersey combined for 91% of the online casino market share in the US for 2023.

While Pennsylvania acquired the most revenue, it also has the largest population.

According to the US Census Bureau’s 2022 population estimates, combined with the 2023 online casino revenue, New Jersey is actually bringing in the most revenue per adult. Michigan finishes second again.

StateAdult Population2023 OC RevenueAverage Per Person
New Jersey7,270,434 $1,923,742,057$264.60


Michigan online sports betting outside the top 10

Bar chart showing 2023 Online Sports Betts Handle Comparison

Michigan online sports betting sits just outside the top 10 of the US.

As it stands, Michigan is 11th in the country when it comes to 2023 online sports betting handle.

State2023 Online HandleMarket Share
New York$19,103,521,57317.7%
New Jersey$11,444,352,50210.6%
All States$107,816,794,912100%

*State hasn’t reported December online sports betting numbers

Six of the states that are ahead of Michigan have yet to report their December sports betting information, so the gap is even larger for Michigan than it looks right now. Arizona still has yet to report its November numbers.

When it comes to online sports betting revenue, the story is pretty similar. Michigan sits 11th in the nation with $420.4 million. However, they could dip further back as some of these other states add to their 2023 revenue total in the weeks to come.

So though Michigan set new yearly records in both categories, they still aren’t among the nation’s leaders when it comes to sports betting.

Photo by PlayMichigan
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Drew Ellis

Drew Ellis is currently the Lead Writer of PlayILottery.com. He was the former Lead Writer of PlayMichigan, the No. 1 source for online gambling news in Michigan. A lifelong resident of the state, Ellis has been working in various forms of media since 1998, including more than a decade in the sports betting industry prior to transitioning into US casino markets in 2020.

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