Michigan had a landmark year for online gambling in 2023.
The state set new records in all major categories. That includes online casino revenue, online sports betting handle and online sports betting revenue.
Where did the record-setting year put it amongst the other top online gambling states across the United States?
Michigan second in 2023 online casino revenue in US
Michigan online casinos certainly raised the bar in the last year.
By closing out 2023 strong with back-to-back record revenue months, Michigan was able to propel itself to second in the US for iGaming revenue.
Michigan narrowly edged New Jersey. Only Pennsylvania had higher revenue.
| State | 2023 OC Revenue | Market Share |
|---|---|---|
| Pennsylvania | $2,105,591,496 | 32.2% |
| Michigan | $1,923,857,570 | 29.4% |
| New Jersey | $1,923,742,057 | 29.4% |
| Connecticut | $412,282,863 | 6.3% |
| West Virginia | $157,352,870 | 2.4% |
| Delaware | $14,073,457 | 0.2% |
| Total | $6,536,899,813 | 100% |
Pennsylvania, Michigan and New Jersey combined for 91% of the online casino market share in the US for 2023.
While Pennsylvania acquired the most revenue, it also has the largest population.
According to the US Census Bureau’s 2022 population estimates, combined with the 2023 online casino revenue, New Jersey is actually bringing in the most revenue per adult. Michigan finishes second again.
| State | Adult Population | 2023 OC Revenue | Average Per Person |
|---|---|---|---|
| New Jersey | 7,270,434 | $1,923,742,057 | $264.60 |
| Michigan | 7,926,949 | $1,923,857,570 | $242.70 |
| Pennsylvania | 10,351,662 | $2,105,591,496 | $203.41 |
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Michigan online sports betting outside the top 10
Michigan online sports betting sits just outside the top 10 of the US.
As it stands, Michigan is 11th in the country when it comes to 2023 online sports betting handle.
| State | 2023 Online Handle | Market Share |
|---|---|---|
| New York | $19,103,521,573 | 17.7% |
| New Jersey | $11,444,352,502 | 10.6% |
| Illinois* | $9,991,454,140 | 9.3% |
| Pennsylvania | $7,165,189,184 | 6.6% |
| Ohio* | $6,564,339,605 | 6.1% |
| Arizona* | $5,119,729,312 | 4.7% |
| Virginia* | $4,954,668,545 | 4.6% |
| Nevada* | $4,883,888,989 | 4.5% |
| Massachusetts | $4,833,654,198 | 4.5% |
| Colorado* | $4,803,232,735 | 4.5% |
| Michigan | $4,629,222,748 | 4.3% |
| All States | $107,816,794,912 | 100% |
*State hasn’t reported December online sports betting numbers
Six of the states that are ahead of Michigan have yet to report their December sports betting information, so the gap is even larger for Michigan than it looks right now. Arizona still has yet to report its November numbers.
When it comes to online sports betting revenue, the story is pretty similar. Michigan sits 11th in the nation with $420.4 million. However, they could dip further back as some of these other states add to their 2023 revenue total in the weeks to come.
So though Michigan set new yearly records in both categories, they still aren’t among the nation’s leaders when it comes to sports betting.
