Casinos Set Michigan Online Revenue Record In January With $181.9M

Written By Drew Ellis on February 20, 2024 - Last Updated on February 23, 2024
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Online casinos started off 2024 with another record in Michigan. In January, the 15 online casinos in the state combined for $181.9 million in revenue through slots, poker and table games.

The mark just narrowly edges the previous monthly record of $181.4 million — set in December, 2023 — by 0.3%.

However, the January figure is an 18.3% jump from January 2023’s $153.7 million in revenue, which was a new record at that time.

Bar chart comparing the online casino revenue in Michigan for the month of January from 2021 through 2024

January 2024 online casino revenue

Michigan online casinos continue to make record monthly gains, setting a new monthly record for the third consecutive month.

  • Online casino revenue: $181.9 million, up 0.3% from December.
  • December online casino tax payments: $30 million to state and $11.4 million to local entities
  • Top online casino app by revenue: BetMGM Casino Michigan with $48.3 million

Three takeaways from January’s report

Yet another record set

Online casino revenue keeps raising the bar, setting a new monthly record for the third consecutive month.

November started the trend with $175.3 million. That was surpassed in December with $181.4 million, which was leapfrogged by January.

This marks the first time that Michigan has recorded at least $175 million in monthly iGaming revenue for the three straight months. The only other time it surpassed $170 million was March of 2023.

Big three account for 70% of revenue

The big three online casino operators in Michigan each had solid showings in January, even though non set a new operator record.

That total accounts for 70.1% of the state’s combined revenue for all operators.

BetRivers, Caesars continue upward trend

Two online casinos that were riding hot streaks in Michigan to end 2023 continued that trend to open 2024.

BetRivers Casino Michigan recorded at least $10 million in revenue for the fourth consecutive month and at least $11 million for the second.

In January, BetRivers brought in $11.483 million. That was just a few thousand dollars shy of December’s $11.489 million record.

Caesars is also continuing a hot streak as it has set a new revenue record for the third consecutive month.

After crossing $9 million in both November and December, Caesars brought in $10.2 million in January between Caesars Palace Michigan and Caesars Sportsbook.

Caesars was one of six online operators in Michigan to see at least 30% revenue growth in its iGaming revenue from 2022 to 2023. BetRivers had 9.2% growth in 2023.

January 2024 online casino revenue by operator

LicenseeOnline BrandRevenuePromosTaxes
MGM Grand DetroitBetMGM$48,330,364$4,833,036$12,042,968
Bay MillsDraftKings$36,278,725$3,627,873$8,462,239
Little River Band of OttawaBetRivers$11,483,044$1,148,304$2,247,032
Grand Traverse Band of Ottawa and ChippewaCaesars$10,229,945$1,022,995$1,969,668
Keweenaw BayGolden Nugget$6,783,139$678,314$1,263,061
GreektownHollywood Casino$5,092,337$509,234$985,572
Pokagon Band of PotawatomiFour Winds$3,448,248$0$709,232
Sault Ste. Marie Tribe of ChippewaWynnBet$3,348,919$324,615$604,861
Sagniaw ChippewaEagle$3,320,253$332,025$597,646
Little Traverse Bay Bands of OdawaPokerStars$2,900,994$290,099$522,179
Match-E-Be-Nash-She-Wish Band of PottawatomiPlay Gun Lake$2,207,153$220,715$397,288
Nottawaseppi Huron Band of PotawatomiFireKeepers$2,030,420$203,042$365,476
Lac Vieux Desert Band of Lake Superior ChippewaPointsBet$1,832,765$183,277$329,898
Photo by PlayMichigan
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Drew Ellis

Drew Ellis is currently the Lead Writer of He was the former Lead Writer of PlayMichigan, the No. 1 source for online gambling news in Michigan. A lifelong resident of the state, Ellis has been working in various forms of media since 1998, including more than a decade in the sports betting industry prior to transitioning into US casino markets in 2020.

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