White Hat Studios Strikes Deal With BetParx, Adding Online Casino Games To Play Gun Lake

Written By Drew Ellis on August 2, 2023
white hat studios betparx

White Hat Studios continues to expand its gaming reach here in Michigan.

Last week, the gaming studio announced it signed a new deal to include its games on betParx platforms.

In this state, Gun Lake Casino uses betParx to run its co-branded Michigan online casino, also known as Play Gun Lake.

Users can expect to see White Hat Studios titles coming soon to betParx.

Jackpot Royale included in betParx agreement

The partnership between White Hat Studios and betParx will see the studio’s vast gaming portfolio available at betParx in the coming months.

That includes popular White Hat Studios titles like Ted, Crazy Fishin, Almighty Buffalo Megaways and more.

Also includes will be expanded table games and slots that integrate progressive jackpots into the mix through White Hat’s Jackpot Royale mechanic.

“We are thrilled to announce this content agreement with betPARX. As a prominent operator across the US, betPARX will allow more users than ever before to gain access to our award-winning slots,” said CEO of White Hat Studios, Andy Whitworth, in a press release. “Users can expect innovative, high quality and familiar IP-driven titles, which have already proven so popular with a wide audience, along with a robust roadmap that will see frequent new titles released every month.”

White Hat has already made a big imprint here in Michigan, with Jackpot Royale games available in eight different online casinos including BetMGM Michigan, FanDuel Casino and DraftKings Casino.

White Hat to help betParx build on low game total

It’s not always easy for name-brand online casinos to make their mark.

As Play Gun Lake is co-branded with betParx, it has found itself steady at No. 11 in all-time Michigan online casino revenue. Play Gun Lake has amassed $42.3 million in lifetime revenue.

Recent months have seen Play Gun Lake/betParx fall behind the likes of fellow name-brand online casinos like Eagle Casino & Sports and FireKeepers iCasino.

Part of the reason for Play Gun Lake’s struggles is its low gaming total.

As of June, betParx offered the fewest online casino games in the state with just 177 games.

The addition of the White Hat Studios library should help expand on that. It will increase the available jackpot games (six previously) and the slot games (146 previously).

Both Four Winds Casinos and Soaring Eagle Casino have proven that name-brand online casinos can have success if they put some consistent effort into their gaming libraries.

This new agreement should aid Gun Lake in trying to work its way back toward the top 10 of Michigan online casinos.

Photo by Shutterstock.com
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Drew Ellis

Drew Ellis is the Lead Writer of PlayMichigan, the No. 1 source for online gambling news in Michigan. A lifelong resident of the state, Ellis has been working in various forms of media since 1998, including more than a decade in the sports betting industry prior to transitioning into US casino markets in 2020.

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