Caesars Completes Acquisition Of WynnBet’s Michigan Online Operations

Written By Dave Briggs on June 18, 2024 - Last Updated on June 20, 2024
Plaque with the words

Caesars announced today that it has completed the deal to acquire WynnBet’s Michigan online gambling platform.

The deal has been made in conjunction with the Sault Ste. Marie Tribe of Chippewa Indians. Caesars said it did not anticipate any interruption to customers.

The online platform will remain under the WynnBet brand for now. A press release said a new brand for the site would be announced “in the second half of 2024, pending regulatory approvals.”

The deal to acquire WynnBet‘s online casino and sportsbook license was announced in February.

Combined Caesars Palace, WynnBet numbers for May good for fourth spot in Michigan

Closure of the deal was announced as Michigan online casino and sports betting numbers were being released by the Michigan Gaming Control Board.

May was the second best month in history for online casino revenue with $198.6 million.

In May, the Caesars Palace MI online casino ranked fifth with revenue of $11.8 million. The WynnBet online casino had revenue of $2.6 million.

Combined, that total of $14.4 million would have allowed Caesars to leap over BetRivers into fourth spot in Michigan behind the perennial big three: BetMGM, FanDuel and DraftKings.

Handicapping which Caesars brand WynnBet’s platform may become

What brand may Caesars eventually use for the WynnBet MI online casino platform when it is renamed later this year?

PlayMichigan previously handicapped which of the existing Caesars brands may be coming to Michigan.

Of those, we ranked them accordingly:

  • Harrah’s +300
  • Tropicana +350
  • Horseshoe +500
  • Eldorado +600
  • Flamingo +1000
  • Planet Hollywood +1000
  • Isle +1200
  • Other +400
  • Little Caesars +100000
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Dave Briggs

Dave Briggs is a managing editor and writer for Catena Media. His expertise is covering the gambling industry in Michigan with an emphasis on online casino, online sports betting and horse racing sectors. He is currently reporting on the gambling industries in Michigan, Pennsylvania and Canada.

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