FireKeepers is a tribal casino and hotel located in Battle Creek, Michigan, just about halfway between Detroit and Chicago, along I-94.
The casino opened on Aug. 5, 2009, and was originally owned by the Nottawaseppi Huron Band of Potawatomi tribe and managed by Las Vegas-based casino developer Full House Resorts.
The Nottawaseppi Huron Band of Potawatomi bought out the management contract in May 2012 and now owns and operates FireKeepers Casino Hotel.
FireKeepers Casino became FireKeepers Casino Hotel with the opening of an eight-story 243-room hotel in December 2012.
The hotel also features a fitness center, multilevel indoor pool, whirlpool, sauna and steam room, and a 24-hour business center.
The tribe broke ground on a second eight-story, 203-room hotel tower in June 2019. It plans to open the tower later this year.
The 107,000-square-foot casino on the property currently boasts 2,900 slot machines, 70 table games, live poker and bingo rooms. There are five restaurants, four bars and lounges, a coffee shop, cake shop, two retail outlets, a gas station, convenience store and car wash on the property.
Plus, the 2,100-seat FireKeepers Event Center, which hosts various shows and events.
In January, the Nottawaseppi Huron Band of Potawatomi inked a deal with gambling tech leader Scientific Games to run various online gambling verticals for FireKeepers in Michigan. This deal includes a retail sportsbook, online and mobile sports betting and online casino products.
FireKeepers opened Dacey’s Sportsbook, the first tribal casino retail sportsbook in Michigan, on June 22, 2020.
On Jan. 15, FireKeepers Casino and Hotel announced it had struck a deal with Scientific Games.
As part of the agreement, Scientific Games will launch retail sports betting at FireKeepers Casino Battle Creek as well as online sports betting and online casino products across Michigan, once state regulations are in place.
FireKeepers will employ Scientific Games’ “OpenSports” modular sportsbook platform, including end-to-end retail sports betting solutions and a comprehensive data feed from Don Best Sports.
Plus, the FireKeepers online casino will run on Scientific Games’ “OpenGaming” content aggregation platform.
FireKeepers’ CEO Kathy George said the company’s goal is to create a 360-degree entertainment experience online and live.
Scientific Games is a world leader in online gambling systems, services and games. It offers one of the gaming industry’s broadest and most integrated portfolio of game content, systems, platforms and professional services.
The 107,000-square-foot casino at FireKeepers is open 24 hours.
It features close to 3,000 slots and video poker games, 70 table games, a bingo hall and a poker room. Plus, the Aurora High Limit Lounge provides high-limit slots, table games and exclusive amenities, including a fireplace lounge.
There is a large selection of slots, the most popular table games, bingo and live poker action.
The casino at FireKeepers runs a variety of promotions, including:
FireKeepers Casino hosts one of the most varied selections of slots in Michigan.
With 2,900 slot machines, you’ll find everything from penny slots to progressive jackpot slots and the most current video poker games.
Top slots at FireKeepers include:
FireKeepers Casino hosts 70 table games. Everything from casino classics to progressive jackpot games.
It even offers free classes on table games. The one-hour instructional classes are every Monday through Thursday.
Table games at FireKeepers include:
Progressive jackpot games and side bets include:
FireKeepers Casino runs keno out of a booth and keno writer station on the property. There are even weekly keno tournaments.
The casino is also home to a bingo room with sessions held twice daily from Thursday to Monday. Games feature progressive jackpots and various promotions.
Red Hot Rewards is FireKeepers Casino’s player loyalty program. Red Hot Rewards cards are free to anyone 21 years or older.
Members earn and redeem points with the card and enjoy shopping, food and fuel discounts.
Red Hot Rewards features three tiers of increasing benefits and earnings power.
Earn 40,000 points in six months and jump to the top tier “Blazin’” card for the best available comps and rewards.
Higher-tier benefits also include:
Players can redeem points for Red Hot credits, table games match play in $25 increments, and food, drinks and merchandise.
With its big-screen TVs, fun and entertaining atmosphere, 42 taps and an extensive food menu, Dacey’s Taphouse at FireKeepers has always been a great place to watch a game.
This year, it’ll also become a great place to bet on one.
Scientific Games will provide retail and online sports betting on the property at FireKeepers. On-site sports betting will launch first, although the exact timeline is not set in stone.
New policies are in the works and new equipment will be installed to convert Dacey’s Taphouse into Dacey’s Sportsbook.
Despite the name change, it will be far from a traditional Las Vegas casino and sportsbook. The plan is to create Dacey’s Taphouse with a sportsbook, making sports betting a seamless addition to the existing sports bar environment.
In addition to the live betting windows, Scientific Games plans to offer its Don Best Sports gambling data feed, helping MI players make bets and understand sports betting jargon.
FireKeepers is home to a newly renovated 26-table poker room that is one of the largest in the state of Michigan.
The room offers Texas Hold ’em and Pot-Limit Omaha poker cash games and tournaments.
The poker room is open 24/7, and promotions include a bad beat progressive jackpot and comps.
The daily tournament schedule is highlighted by $175 and $125 events on Saturdays and a $240 event every other Sunday.
Plus, two $1 million guaranteed Mid-State Poker Tour (MSPT) events annually.
The 2019 MSPT FireKeepers Casino $1,000,000 guaranteed main event in October 2019 set a record for the largest MSPT main event outside of Las Vegas, drawing 1,592 entries and creating a more than $1.5 million prize pool.
FireKeepers is home to an eight-story, 243-room AAA four-diamond, award-winning hotel.
Hotel amenities include:
The pool is open seven days a week until 11 p.m. for registered hotel guests only. The fitness center is open 24 hours a day.
The tribe broke ground on an additional eight-story, 203-room hotel tower in June 2019, with plans to complete the project later this year.
The second tower will include a hotel lobby area, a signature restaurant, high-limit slot and table game areas and a VIP lounge. The 39,000-square-foot first level will consist of a lobby bar.
Rooms will feature upscale built-in decor, along with the latest in guest service technology.
NIBI, FireKeepers’ signature restaurant, will move into the tower with a new location featuring seating for approximately 125 people.
FireKeepers is also renovating its existing gaming space as a part of the project, including the addition of a new high-limit gaming section for slots and table games, plus a new bar and VIP lounge for select Red Hot Rewards club members.
The FireKeepers Casino and Hotel offers a variety of dining options and entertainment surrounding the 2,100-seat FireKeepers Event Center.
Restaurants and bars on the property include:
Shingobee Builders and Clark Construction began building FireKeepers Casino for the Nottawaseppi Huron Band of Potawatomi in Battle Creek in May 2008. The $300 million casino opened on Aug. 5, 2009, with Gaming Entertainment Michigan, a joint venture between Nevada-based gaming operator Full House Resorts and real estate developer Robert Mathewson managing.
The organization had agreed to manage the casino through August 2016 for 26% of net income. The Nottawaseppi Huron Band bought out the agreement four years early in 2012 for $97.5 million and has managed FireKeepers ever since.
The casino has long featured 111,700 square feet of gaming space with 2,900 slots, 70 table games, multiple restaurants, a live poker room and bingo hall.
In March 2011, FireKeepers broke ground on a major expansion that included an eight-story resort-style hotel. The 243-room hotel opened on Dec. 12, 2012. The expansion also included the opening of a multipurpose event center and concert venue with seating for 2,000-plus.
More renovations came in 2016 when FireKeepers rebuilt its 24/7 restaurant. It is now an old-school diner with new modern features. Plus, it built a convenience store, car wash and gas station adjacent to the casino.
Dacey’s Taphouse, a craft-beer focused sports bar, opened in December 2016. In 2020, it will become Dacey’s Sportsbook.
On June 17, 2019, FireKeepers broke ground on a new hotel tower and casino renovation project.
Construction will provide an additional 203 hotel rooms, a transformed hotel lobby area, a signature restaurant, high-limit slot and table game areas, and a VIP lounge. The initial target for completion is later this year.
FireKeepers is also preparing to host online betting this year. The organization signed an agreement with Scientific Games to provide sports betting and online gambling services for the casino.
With sports betting and online casinos now legal in Michigan, Scientific Games will launch retail sports betting, an online sports betting app, and online casino at FireKeepers.