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In September, Michigan online sportsbooks completely bucked the trend we’ve seen throughout 2023. MI sportsbooks made a huge leap to $457.7 million in bets for the month.
The handle, which was reported by the Michigan Gaming Control Board, is a 109.5% increase from August. However, it’s also a 25.6% increase from September of 2022.
That is the first time in 2023 that Michigan online sportsbooks had a greater handle for the month than it did a year ago. It’s a trend that has been happening around the country when it comes to online sports betting.
It was the second-best month for MI sports betting so far in 2023. Only handle of $491 million in January was better.
Michigan’s huge September leap by the numbers
Here are the top-line numbers for Michigan online sports betting in September from the Michigan Gaming Control Board.
- Handle: $457.7 million
- Revenue: $44 million
- Hold: 9.6% (down from 10.3% last month)
- Month-over-month: Handle increased 109.5%
- September sports betting taxes: $1.3 million to the state and $470,071 to local entities.
- Top online sports betting app by handle: FanDuel Sportsbook Michigan with $144.7 million
- Top online sports betting app by revenue: FanDuel Sportsbook Michigan with $16.9 million
3 takeaways from September Michigan online sports betting revenue report
Michigan joins country with big September
Michigan’s online sportsbooks saw a notable leap in handle for September, but that’s been the trend around the country.
Michigan’s 25.6% jump compares to the likes of Tennessee and Iowa, which saw similar growth from September of 2022.
However, New Jersey saw a 55% leap in September with $1.26 billion in handle, while New York grew 40% with $1.76 billion in handle.
So far, Michigan’s 110% growth from August is second most in the country behind Kansas (122%). Note that not all major sports betting states — Illinois being a prime example — have not reported September numbers, yet.
Sports betting sees leap past $1 billion in revenue
Michigan sports betting crossed a major milestone in September, surpassing $1 billion in lifetime sports betting revenue.
The $43.99 million in online revenue for September put Michigan at $1.04 billion in lifetime revenue. That is without Detroit’s retail sports betting numbers for September factored in. Those numbers have not, yet, been released by the MGCB.
Michigan’s $1.04 billion in revenue comes with $11.95 billion in wagers, giving the sportsbooks a lifetime hold of 8.7%.
Surprisingly, the big jump in online handle this month still netted a slight decline in online sports betting revenue. The $43.99 million was an 8% decline from last September’s $47.8 million.
DraftKings hits record handle
It’s been a while since we’ve had one of the major online sportsbooks hit a record month for handle.
DraftKings Sportsbook Michigan did just that in September.
DraftKings recorded $137.3 million in handle last month, besting its previous record of $132 million in January of 2022.
The total handle also put it just $7.4 million behind FanDuel Sportsbook Michigan for the top spot in September. That’s the closest DraftKings has been to FanDuel since September of a year ago, when it bested FanDuel by nearly $2 million.
Michigan online sports betting September 2023 revenue by operator
| Licensee | Online Brand | Handle | Revenue | Hold | Taxes |
|---|---|---|---|---|---|
| MotorCity | FanDuel | $144,708,675 | $16,885,890 | 11.7% | $882,703 |
| Bay Mills | DraftKings | $137,330,735 | $11,693,855 | 8.5% | $191,118 |
| MGM Grand Detroit | BetMGM | $78,160,908 | $7,797,491 | 10.0% | $272,925 |
| Grand Traverse Band of Ottawa and Chippewa | Caesars | $33,663,570 | $3,433,175 | 10.2% | $235,059 |
| Little River Band of Ottawa | BetRivers | $22,041,582 | $1,898,939 | 8.6% | $80,272 |
| Greektown | Barstool | $20,685,508 | $939,215 | 4.5% | $47,605 |
| Lac Vieux Desert Band of Lake Superior Chippewa | PointsBet | $8,897,098 | $761,754 | 8.6% | $0 |
| Sault Ste. Marie Tribe of Chippewa | WynnBet | $3,598,386 | $93,734 | 2.6% | $7,869 |
| Hannahville | SI | $1,887,346 | $109,143 | 5.8% | $0 |
| Sagniaw Chippewa | Eagle | $1,729,757 | $144,772 | 8.4% | $3,929 |
| Match-E-Be-Nash-She-Wish Band of Pottawatomi | Play Gun Lake | $1,405,240 | $69,331 | 4.9% | $0 |
| Nottawaseppi Huron Band of Potawatomi | FireKeepers | $1,271,076 | $90,955 | 7.2% | $0 |
| Pokagon Band of Potawatomi | Four Winds | $1,170,053 | $58,718 | 5.0% | $0 |
| Keweenaw Bay | Golden Nugget | $1,145,745 | $9,356 | 0.8% | $0 |
| Total | $457,695,679 | $43,986,328 | 9.6% | $1,721,480 |
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