Share 
CNBC has decided it’s done watching prediction markets from the sidelines, signing a multi-year partnership with Kalshi, the leading prediction markets company.
Prediction markets are where people trade on real-world outcomes in politics, the economy, sports, and even cultural moments. Reporters use the data. Detroit uses the data.
And now CNBC is predicting that prediction markets are no longer a strange side hobby for tech bros. They are now part of the financial conversation and worth sharing with its audience during prime time, said CNBC President KC Sullivan.
“Prediction markets are rapidly shaping how investors and business leaders think about important events … Kalshi’s data will serve as a powerful complement to CNBC’s reporting and help people stay better informed about the world around them.”
A win-win for Kalshi and CNBC
If you think of it like a relationship, it makes perfect sense. CNBC wants to stay fresh in a world where finance is becoming more interactive. Kalshi wants a megaphone that reaches every investor who turns on the TV at 6 a.m.
Kalshi also recently signed a separate deal with news network CNN and raised $1 billion, which now puts the company’s value at $11 billion. Its rapid rise has been staggering.
Starting in 2026, CNBC will begin blending Kalshi’s market data into its most popular shows. If you watch “Squawk Box” or “Fast Money,” you will soon see real-time prediction prices running the same way stock tickers run at the bottom of the screen.
Instead of hearing opinions about whether unemployment will tick up or whether consumer spending will slow down, viewers will see what the market actually thinks in real time.
Kalshi plans to build a special CNBC page on its website where the network can feature markets it believes are worth watching. It turns CNBC into a place that does not just report on the present but also gives you a snapshot of what people think is coming next.
Michigan gaming regulators strongly against prediction markets
While CNBC and Kalshi celebrate their new partnership, Michigan gaming regulators are standing on the other side of the room with raised eyebrows.
The Michigan Gaming Control Board (MGCB) is known as one of the strictest regulators in the US. It has been quick to target any and all unlicensed gambling sites operating in the state.
But with prediction markets, there’s little or nothing a state can do to regulate them. They are under federal control through the Commodity Futures Trading Commission.
Still, with Michigan online casinos and Michigan sportsbooks under their purview, the MGCB didn’t hesitate sending a strong message about how it feels about prediction markets operating in the Great Lakes State.
Of course, Kalshi is not new to court cases. They collect lawsuits the way most people collect sneakers. Their latest one even has them as plaintiffs going after the New York Gaming Commission.
So, if Michigan decides to take their concerns to the courtroom, Kalshi will be ready for the showdown.
