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Google has barred prediction market advertising targeting Michigan, one of five states excluded under its updated advertising policy, according to Legal Sports Betting.
The policy’s approved US target locations exclude Connecticut, Michigan, Nevada, New York and Ohio. The restriction concerns advertising for prediction market products, including markets tied to sports outcomes.
Google added a dedicated prediction markets section to its advertising policies. According to the report, Google said the update reflects the “inherent complexities, speculative nature, and unique regulatory classification involved in trading Prediction Market contracts.”
Advertisers in approved locations must meet location-specific requirements, hold proper licensing in compliance with local laws, and receive Google’s certification and approval before running prediction market ads.
Google treats these ads separately from sports betting advertising under its gambling and games policy. The report says eligible prediction market advertisers must be a designated contract market with Commodity Futures Trading Commission authorization or a brokerage.
For operators seeking to advertise prediction market products in Michigan, the geographic exclusion is the central restriction: Michigan is not an approved target location. The reported policy does not establish whether residents can access or trade on any particular platform.
If you or someone you know has a gambling problem, call 1-800-GAMBLER, which connects to Michigan’s Problem Gambling Helpline 24/7.
More from playmichigan.com – CFTC Proposes Event Contract Classification as Michigan Sports Restrictions Continue – CFTC Opens Door for More Prediction Market Apps, but Michigan Sports Restrictions Remain – Michigan’s Kalshi Fight Escalates With 44-state CFTC Letter
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Source: As reported by LegalSportsBetting.com.
This article was created with the assistance of AI and is monitored by our editorial team.
