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Bets on individual numbers accounted for more than four-fifths of the roulette wagers analyzed by Hard Rock Bet in Michigan and New Jersey during the second quarter of 2026.
The operator examined more than 30.5 million wagers placed by over 32,000 players using Evolution live dealer and RNG American roulette games through Hard Rock Bet Online Casino from April through June.
Hard Rock Bet did not separate the wagering results by state, so the findings reflect combined activity in Michigan and New Jersey rather than habits unique to either market.
Straight-up bets account for 81.5% of wagers
The Hard Rock Bet report found that players placed 24.76 million straight-up bets, which are wagers on one specific number. They represented 81.5% of all categorized wagers in the dataset.
Split bets covering two adjacent numbers ranked a distant second, accounting for 2.91 million wagers, or 9.57% of the total. Corner bets, also known as square bets, cover four numbers and ranked third with 1.12 million wagers, representing 3.67% of the total.
Combined, straight-up, split and corner bets represented nearly 95% of all categorized wagers, leaving only a small share for other betting options.
The most frequently used bet type did not carry the largest average wager, however. Straight-up bets averaged between $5 and $7, while even-money options such as red or black, odd or even and high or low had the highest average at $21.10.
That pattern aligns with the available payouts. A successful straight-up bet pays 35-to-1, compared with 1-to-1 for an even-money wager.
Zero ranks as the most-selected number
Zero was the most popular number for straight-up bets, drawing 797,088 wagers and accounting for 3.22% of all single-number selections. Eleven placed second with a 3.07% share.
Traditional favorites 7, 17 and 23 also ranked among the five most-selected numbers. Each attracted more than 715,000 bets, while seven of the top 10 choices were odd numbers. Among individual red numbers, 23 was selected most often, while 11 was the most popular black number.
At the other end of the rankings, 00 received 421,409 wagers and represented 1.7% of all straight-up bets, making it the least-selected number. Thirteen finished among the bottom 15 choices.
Hard Rock Bet said the popularity of numbers such as 7 and the relatively low ranking of 13 could point to superstition. However, the data does not establish why players made those selections.
Michigan roulette searches focus on game rules
A separate part of the report examined more than 300 roulette-related Google queries and divided search volume into several categories.
In Michigan, 42% of roulette searches concerned game rules, while 33% involved bets and payouts. Strategy-related queries accounted for 14%, indicating greater interest in understanding how roulette works than in finding betting systems.
New Jersey produced a similar breakdown, with 43% of searches concerning rules, 31% involving bets and payouts, and 15% related to strategy. The comparison suggests roulette search behavior was broadly similar across the two states.
Report offers a snapshot of Hard Rock Bet roulette play
Hard Rock Bet entered Michigan in December through its partnership with the Hannahville Indian Community.
Since then, the operator has expanded its Michigan catalog, including a 64-game addition in July that represented one of its largest single-day rollouts since launching in the state.
The report provides an early look at how players are using roulette on the platform. However, because it covers one operator over three months and combines wagers from two states, the results do not establish broader roulette habits across Michigan or New Jersey.
