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When the Detroit Lions open their 2021-22 NFL regular-season schedule Sept. 12 against San Francisco, fans of legal gambling age should have access to several new branded promotions. Among those is a new WynnBet Lions sports bar at Ford Field.
It’s the first partnership with an NFL franchise for the emerging WynnBet Sportsbook. Although WynnBet has struggled to gain traction for Michigan sports betting as one of the newest operators, this partnership should at least increase bettors’ awareness.
Details about the WynnBet Lions sports bar, and other factors
Although this is groundbreaking territory for WynnBet, it isn’t so much for the Lions. Detroit already has an existing cross-promotional partnership with BetMGM Sportsbook. Through that agreement, BetMGM gets ad placement on Lions’ digital properties, signage at Ford Field and a branded prediction game in the Lions’ mobile app.
WynnBet gets all of the same in its deal. In addition, a sports bar near Section 222 at Ford Field will bear the sportsbook’s logo and name. A live odds ticker will be available inside the bar, in addition to events with WynnBet’s spokespeople. Other elements of the deal include:
- Mentions during radio and TV game broadcasts
- Hosting activities outside Ford Field before games
- Hospitality opportunities and access to the bar during other events besides Lions games
Prizes available for playing a WynnBet-branded game in the Lions app will include bonus bets for WynnBet customers.
The sportsbook is likely hoping that all the elements of this partnership will help drive its business in MI.
