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BetMGM is bringing the King of Rock ‘n’ Roll to its Michigan online casino and beyond through a new exclusive partnership with game developer Octoplay.
The operator announced Monday that it is now the exclusive home of Elvis Presley-branded slot games, launching the first title – Elvis Presley: Viva Las Records – across its platforms in Michigan, New Jersey, and Ontario. The game will expand to additional BetMGM jurisdictions in the coming weeks, with a second Elvis-themed slot expected later this summer.
The move adds another high-profile branded title to BetMGM Casino MI‘s already expansive portfolio, which features more than 7,000 games across North America.
BetMGM leans into Las Vegas legacy
Developed by Octoplay, Viva Las Records is a 5×3 slot that leans heavily into Elvis-era Las Vegas imagery. The game includes a Hold & Win bonus feature and five jackpots, with a top prize reaching up to 2,500 times a player’s stake.
Visual elements incorporate Elvis’ signature silhouette and imagery spanning his career, aiming to recreate the energy of his live performances.
Oliver Bartlett, BetMGM’s senior vice president of gaming, said the slot is a perfect match for the company.
“Elvis Presley helped shape the entertainment industry in Las Vegas, a city whose DNA runs through everything we do at BetMGM.
“Bringing the King’s legacy to BetMGM through our partnership with Octoplay allows us to honor that history in a new way and capture the charisma of a larger-than-life legend.”
Exclusive content strategy continues
Octoplay secured the rights to develop Elvis-branded content specifically for BetMGM, signaling a continued push toward exclusive, recognizable intellectual property in the competitive iGaming space.
Octoplay CEO Ralitsa Georgieva said:
“Elvis Presley’s cultural reach is unmatched, and Viva Las Records delivered strong results from Day 1.
“This exclusive collaboration with BetMGM validates our approach to premium branded content and lays the foundation for Octoplay’s accelerated growth across North America.”
For Michigan players, the launch reinforces BetMGM’s strategy of differentiating its platform through exclusive titles of online slots and branded experiences.
The operator already offers one of the largest progressive slots in the US, with more than 25 linked games.
As competition intensifies in Michigan’s iGaming market, partnerships like this – blending well-known entertainment brands with proprietary content – are becoming an increasingly important way for operators to stand out and attract players.
