Live Dealer Debut Helps Michigan Online Casinos Earn $92.3 Million In July Revenue

Written By Matt Schoch on August 16, 2021

Detroit’s casinos in July had their best revenue month since the pandemic closed them in March 2020. Michigan online casinos, meanwhile, continued to stay consistent with another strong month.

According to numbers released Monday by the Michigan Gaming Control Board, Michigan’s internet gaming sector raised $92.3 million in July revenue, a 3.5% increase from June.

The month featured the online launch of Michigan live dealer casino games July 22, an important flashpoint for the internet gaming sector, which also includes online poker.

Detroit’s three casinos, meanwhile, raised $115.7 million in July revenue, again holding off their digital counterparts as they have every month since Michigan internet gaming launched this past Jan. 22.

Barely over the six-month mark since launch, the internet gaming sector also passed nine figures in state tax revenue.

BetMGM still dominant in Michigan internet gaming space

Also keeping its perfect streak alive, BetMGM led the 14 online operators, earning $33.8 million of online casino revenue in Michigan (a 36.7% market share) between BetMGM Casino and BetMGM Poker.

DraftKings Casino and FanDuel Casino continued to tussle for the next spot. DraftKings took this round with $15.2 million in July revenue, good for a 16.5% market share. FanDuel earned $14.4 million in revenue (15.6% share).

FireKeepers Casino earned more than $1.0 million of revenue after a wide launch July 12. Its July take was 11th out of 14 operators, thus already outpacing three competitors.

LicenseeBrandRevenuePromosTax - StateTax - Local
MGM Grand DetroitBetMGM$33,838,262$3,383,826$5,969,069$2,938,853
Bay MillsDraftKings$15,200,471$1,520,047$3,064,415$766,104
MotorCityFanDuel$14,373,626$1,437,363$2,535,508$1,248,349
Little RiverBetRivers$6,778,543$677,854$1,366,554$341,639
Keweenaw BayGolden Nugget$5,280,782$528,078$1,064,606$266,151
Sault Ste. MarieWynnBet$5,005,861$500,586$1,009,182$252,295
Little Traverse BayFox Bet$3,081,759$308,176$621,283$155,321
GreektownBarstool$2,653,560$265,356$468,088$230,462
PokagonFour Winds$2,133,569$213,357$351,554$87,888
HannahvilleTwinSpires$1,252,341$125,234$205,467$51,367
Nottawaseppi HuronFireKeepers$1,009,086$100,909$145,308$36,327
Match-E-Be-Nash-She-WishPlay Gun Lake$833,431$83,343$120,014$30,004
Lac Vieux DesertPointsBet$573,520$60,070$82,152$20,538
Grand TraverseWilliam Hill$296,557$0$47,449$11,862
Total$92,311,368$9,204,199$17,050,649$6,437,160

BetRivers Casino was fourth in internet gaming revenue with $6.8 million, while Golden Nugget Casino ($5.3 million) and WynnBET Casino ($5.0 million) also joined the $5-million club for monthly revenue.

DraftKings acquired Golden Nugget this month, which could have an impact on the market down the road. We broke down that deal here.

Total taxes from Michigan online gaming top $100 million

Former Michigan state Rep. Brandt Iden had what seemed like a bold initial estimate for the mature online gambling market in Michigan, saying it could generate $100 million in state tax revenue annually.

Well, it took a little more than six months for online casinos and poker to combine for that much.

July’s internet gaming activities put $17.1 million into state tax coffers, bringing the lifetime total to $102.3 million.

The sector also earned $4.4 million in tax money for the city of Detroit and $2.0 million for tribal operators.

After a dip in June adjusted revenue, the overall internet gaming numbers returned to a strong $83.1 million in July. The June dip ($66.2 million) in part was due to BetMGM writing off $17.5 million in promotional credits.

Operators are allowed up to 10% of free play deductions for each of the first three years of online casinos. The brand had not reported any online free play since launch.

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Matt Schoch

A Michigan native, Matt has worked at newspapers in Michigan, Missouri and the Virgin Islands. A versatile sports reporter, Matt has covered sailing on the Great Lakes, cricket in the Caribbean, high school and pro playoffs, and the Olympics in Rio. He's also the host of the Locked On Pistons Podcast and producer of a documentary on Emoni Bates. A former blackjack dealer, Matt has studied the industry from all sides.

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