After a long wait, Fanatics Sportsbook and Fanatics Casino is launching in Michigan.
According to the PointsBet website, Fanatics will be launching in Michigan on Thursday, Feb. 22.
Fanatics will be the newest online casino and Michigan sports betting platform since ESPN Bet/Hollywood Casino launched back in November.
Fanatics launching on Feb. 22
According to PointsBet, “A Fanatics Experience,” current users will need to do the following to get their information automatically transferred over to Fanatics upon launch:
- Download the Fanatics Sportsbook and Casino app on Feb. 22
- Log in with your same email and password as your PointsBet account
- Once logged in, your account balance, open bets, reward points and bonus bets will follow you to your Fanatics account.
According to PointsBet, the Fanatics Michigan Sportsbook app will offer bonus bets, bet and gets, profit boosts, casino free spins and more.
Fanatics also offers 5% back in FanCash on any same game parlay wagers, 3% on any parlays and 1% on straight bets and odds boosts.
That FanCash can be used at the Fanatics website to purchase memorabilia from your favorite sports teams.
Fanatics purchased PointsBet’s US assets for $225 million
Back in May, Fanatics announced that it would be purchasing PointsBet’s US operations for $150 million.
However, DraftKings attempted a last-minute bid of $195 million to take the operations away from Fanatics.
That forced the sports memorabilia company to have to raise their offer to $225 million in late June, which secured the deal for Fanatics after shareholder approval.
Fanatics expressed a desire to be operational in the majority of PointsBet properties by the start of the 2023-24 NFL season. However, things didn’t progress that quickly.
In September, Fanatics added “A Fanatics Experience” to the PointsBet logo in many states, including Michigan. That was while the company remained focused on launching before the end of 2023.
Fanatics took steps toward regulation in Michigan in December when a number of key PointsBet positions and titles were transferred over to Fanatics during the monthly Michigan Gaming Control Board meeting.
The online operator picked up steam with its takeover of PointsBet’s US assets in late January.
It began by launching its online sportsbook and online casino in Pennsylvania before the end of the month. Soon after, it followed with a sportsbook launch in early February in Iowa.
Now, football season has completed, but Fanatics’ Michigan sportsbook will still be up and running in time for March Madness.
Fanatics label helps boost PointsBet revenue by 77%
While adding “A Fanatics Experience” to the PointsBet logo didn’t seem like much, the results have spoken for themselves.
PointsBet Casino has seen a big increase in revenue to end 2023. The final four months of 2023 saw PointsBet Casino record at least $1.83 million in monthly revenue. That was a mark it had never hit prior to September.
For the year, PointsBet Casino recorded $19.1 million in revenue. That was a 77% increase compared to 2022 ($10.8 million). It was the biggest increase among all Michigan online casinos that were in operation for all of 2022 and 2023.
