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Detroit officials say a Polymarket logo painted on a water tower near Interstate 94 did not have an advertising permit. That has prompted a city inspection and possible enforcement action.
The tower is situated on private land at Mount Elliott Crushing. It’s a concrete recycler near Mount Elliott Street and I-94 Exit 217, northeast of downtown Detroit.
A spokesperson for the city said no permit had been granted for the advertisement. Someone from the Buildings, Safety, Engineering, and Environmental Department would inspect the property and consider a possible correction order.
According to a report, a man who answered the phone at Mount Elliott Crushing said he was unaware of any controversy involving Polymarket and the state.
Detroit Permit Issue Adds to Scrutiny Around Polymarket
The Detroit dispute is a local enforcement matter. It arrives as Polymarket is already part of a broader fight over the regulation of prediction markets.
Polymarket and other prediction-market operators that moved into sports trading last year argue they are financial platforms governed by federal law. The Commodity Futures Trading Commission is defending what it calls its “exclusive jurisdiction” over sports prediction markets in state and federal courts.
No all state officials accept that position. Michigan Attorney General Dana Nessel has rejected claims by Polymarket and the CFTC that the Michigan Gaming Control Board lacks authority over prediction markets.
Polymarket Has Used Other High-Profile Promotions
The water tower branding is part of a broader pattern of splashy Polymarket marketing. The report noted two earlier activations. The company previously opened a pop-up newsbar in Washington, D.C. It also ran a free grocery promotion in New York City from Feb. 12-16, capped at $50 per person.
As per report, Polymarket has paid celebrities and athletes to promote its prediction market.
Detroit’s next steps, any permit activity, and the branding’s current status all remain unconfirmed.
Source: As reported by Casino.org.
