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Michigan sports bettors began Monday with a major shift: PENN Entertainment has officially rebranded its online sportsbook from ESPN BET to theScore Bet. It is part of a nationwide transition spanning 21 states.
The move follows PENN’s decision to amicably end its licensing and marketing agreement with ESPN as of Dec. 1. TheScore Bet will now serve as PENN’s principal brand across the US, including in Michigan.
Smooth transition for Michigan players
PENN assures Michigan sportsbook users the transition will be seamless. All account information – including balances, open bets, login credentials, responsible-gaming settings, and promotional history – remains intact under theScore Bet.
There’s no need for re-verification or additional registration, meaning bettors can log in and carry on as before. For those using PENN’s online casino offering, Hollywood Casino continues as expected.
Greektown’s book will need new name
Significantly, the rebrand affects not only the online platform. TheScore Bet’s rollout means the retail sportsbook at Hollywood Casino at Greektown will also require rebranding.
Hollywood Casino at Greektown opened its ESPN BET Sportsbook prior to the NFL Draft in 2024, which took place in Detroit.
In Michigan, Greektown has served as PENN’s flagship retail sportsbook venue; converting its name and signage from ESPN BET to theScore Bet (or potentially reverting to a “Hollywood Casino”-branded sportsbook) will be a visible change for Detroit bettors who frequent the brick-and-mortar location.
The rebrand underscores that PENN’s shift isn’t solely digital; the retail experience will reflect theScore Bet branding too.
Betting meets sports media
What sets theScore Bet apart from its predecessor is a deeper integration with theScore, a sports media platform known for real-time scores, stats, alerts, and personalized feeds.
Michigan bettors who already follow theScore for team updates, injury reports or live scoring will now find those media tools directly connected to their betting interface.
PENN says theScore Bet offers an improved user experience: faster navigation, broader wagering options, and the ability to toggle seamlessly between media and platform sections. It also is going to provide Michigan sportsbook bonuses.
What the rebrand means as Michigan market evolves
Michigan continues to be one of the fastest-growing online gambling markets in the US, especially as casinos and sportsbooks expand both online and in retail. The shift from ESPN BET to theScore Bet represents PENN’s desire for a unified, fully owned-brand sportsbook platform that it can control long-term without external licensing obligations.
It also coincides with theScore’s launch in Missouri, becoming the latest Missouri sportsbook.
For patrons of Hollywood Casino at Greektown, the rebrand will be a tangible change. It may include new signage, marketing, and possibly an updated look and feel inside the sportsbook.
As major sports seasons give way to new betting windows, Michigan bettors will soon get a full sense of how theScore Bet compares to the state’s established sportsbook options.
